Martech News

Adtech
Sayollo & Protected Media Partner for Mobile Game Advertising
Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to … 0
Audience/Marketing Data & Data Enhancement
Martech Organization Xenon arc Celebrates 10-Year Anniversary
Xenon arc, a leading data-driven marketing and sales organization, announced the recognition of its 10-year anniversary. Originally founded by technology, … 0
Ecommerce
Ecommerce Consultancy Advatix Hires Another Amazon Alumni as VP
Advatix added Amirtha Raman to its leadership team. She joins as the Vice President of eCommerce Technology and leads the charge for … 0
Business/Customer Intelligence & Data Science
Business Analytics Agency MOTUS Consumer Insights Appoints New VP
MOTUS Consumer Insights, a leading business analytics and marketing agency, has appointed Dan Collins as Vice President of Operations. He is the … 0
Predictive Analytics
MMA Announces a Transformational Predictive Analytics Solution
Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing … 0
Sales Automation, Enablement & Intelligence
Sales Enablement Leader Seismic & StepStone Win Gramercy Awards
Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, and StepStone Group Inc. (Nasdaq: STEP), a global private markets … 0
Optimization, Personalization & Testing
Personalization Leader Fanplayr Acquires Japan-Based Jamu Inc.
Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The … 0
Optimization, Personalization & Testing
Blackstone to Invest in Marketing Optimization Platform Liftoff
Liftoff, a global performance-based mobile app marketing optimization platform, announced today it has reached a definitive agreement for a majority … 0
Digital Marketing