Martech News

Interviews

Interview with the Solution Principal, Medallia – Rachel Lane

  “Build it quick, you don’t need to have a perfect product on day one, test and refine.” 1. Tell … 0
popular podcast series
Display & Programmatic Advertising

Agency Revolution’s Connected Insurance Podcast Reaches 1lk

Agency Revolution, a digital marketing company serving independent insurance agents and brokers, today announced that its popular podcast series, the Connected … 0
advanced advertising company
Display & Programmatic Advertising

OpenAP Assembles Executive Leadership Team

OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, today announced it has hired two key leaders who will … 0
Content Marketing

HighWire Strengthens Relationship with BMJ

Scholarly publishing technology provider, HighWire, has today announced a new journal hosting agreement with BMJ. Spanning the next five years, it coincides … 0
launch your first set of campaigns. Exciting! But I bet you’re.
Guest Blogs

How to Measure ABM Success

So your company is moving forward with account-based marketing (ABM), and you’re planning to launch your first set of campaigns. … 0
Co-Founders and marketing strategists Christy Harner and Tara Fusco have partnered.
Marketing Automation

Kepler & Wilde to Transform the Way You Approach Marketing

Today, North Carolina adds another company to its women-owned venture list. Co-Founders and marketing strategists Christy Harner and Tara Fusco … 0
CRM

Vymo Announces Partnership With ABeam Consulting

Acceleration of Digitalization using AI-powered Mobile Sales Assistant TOKYO, Today, New York-based, Vymo, Inc.(“Vymo”, Head office: New York with APAC HQ: Singapore and CEO Yamini Bhat) and ABeam … 0
global customer relationship agency
CRM

Melissa Ditson Named Chief Creative Officer of MRM/McCann

MRM//McCann today announced that Melissa Ditson is joining the global customer relationship agency as Chief Creative Officer of MRM//McCann’s U.S. West, leading creative … 0
Advocacy, Loyalty & Referrals

TPG Rewards launches for Kraft Cheese) (TPG Rewards

In September 2019, TPG launched the largest ever on-pack ‘Intelligent Packaging’ campaign, Golden Single Program for Kraft Cheese and its retail … 0