Martech News

CTV
Business/Customer Intelligence & Data Science

Advertisers Achieve New Levels of Transparency and Scale with CTV

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through …
Orange 142
Ecommerce

Orange 142 Releases Social Media Marketing Best Practices For Brands

Orange 142, a division of Direct Digital Holdings and a leader in digital marketing for mid-market brands, released a new …
Knotch
Optimization, Personalization & Testing

Knotch Launches AgentC: The Managed AI Service for Marketers

Knotch – the leading digital optimization platform for Fortune 1000 brands – announces the launch of AgentC™, the Managed AI Service for …
Clinch
Adtech

Iberia Controls Omnichannel Ads with Clinch’s AI-Powered Flight Control

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced that Iberia, Spain’s flagship airline, has fully …
Omnicom
Customer Experience, Service & Success

Omnicom Named World’s Most Effective Holding Group in 2024 Effie Index®

Omnicom has been named the Most Effective Holding Group in the 2024 Effie Index®, the leading global ranking of marketing …
Pinnacle Live
Events, Meetings & Webinars

Pinnacle Live Appoints Natalie De Fazio as Chief Executive Officer

Experience Pinnacle Live, a leading provider of premium event technology and production services, announced the promotion of Natalie De Fazio …
AdLib
ABM

AdLib and Octane11 Launch B2B Media Buying and Measurement Solution

AdLib Media Group, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and Octane11, the …
Cognitiv
Audience/Marketing Data & Data Enhancement

Cognitiv AI Personas Delivers 9X Performance Lift

Cognitiv, the leading advanced performance partner powered by deep learning, announced AI Personas, a first-of-its-kind solution that transforms real-time consumer …
ScreenCom BV
Display & Programmatic Advertising

ScreenCom BV Expands Digital Signage Ecosystem Merging with Blue and Red BV

ScreenCom BV, a leading provider of enterprise digital signage solutions, announced the successful completion of its merger with Blue and …