Martech News
Business/Customer Intelligence & Data Science
Advertisers Achieve New Levels of Transparency and Scale with CTV
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through …
Ecommerce
Orange 142 Releases Social Media Marketing Best Practices For Brands
Orange 142, a division of Direct Digital Holdings and a leader in digital marketing for mid-market brands, released a new …
Optimization, Personalization & Testing
Knotch Launches AgentC: The Managed AI Service for Marketers
Knotch – the leading digital optimization platform for Fortune 1000 brands – announces the launch of AgentC™, the Managed AI Service for …
Adtech
Iberia Controls Omnichannel Ads with Clinch’s AI-Powered Flight Control
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced that Iberia, Spain’s flagship airline, has fully …
Customer Experience, Service & Success
Omnicom Named World’s Most Effective Holding Group in 2024 Effie Index®
Omnicom has been named the Most Effective Holding Group in the 2024 Effie Index®, the leading global ranking of marketing …
Events, Meetings & Webinars
Pinnacle Live Appoints Natalie De Fazio as Chief Executive Officer
Experience Pinnacle Live, a leading provider of premium event technology and production services, announced the promotion of Natalie De Fazio …
ABM
AdLib and Octane11 Launch B2B Media Buying and Measurement Solution
AdLib Media Group, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and Octane11, the …
Audience/Marketing Data & Data Enhancement
Cognitiv AI Personas Delivers 9X Performance Lift
Cognitiv, the leading advanced performance partner powered by deep learning, announced AI Personas, a first-of-its-kind solution that transforms real-time consumer …
Display & Programmatic Advertising
