Martech News

Enterprise Connect
Events, Meetings & Webinars

Enterprise Connect 2025 Adds Keynote by Google

Enterprise Connect, the leading conference and exhibition for enterprise communications and customer experience (CX), today announces Duncan Lennox, VP and …
Progress 
CMS & Web Experience Management

Progress Unveils Native Next.js Support in Sitefinity

Progress (Nasdaq: PRGS), the trusted provider of AI-powered infrastructure software, today announced new powerful capabilities and enhancements in the latest release …
TV
Optimization, Personalization & Testing

Addressable TV Ads Grow for 3rd Year; 53% of Advertisers Say Must-Buy

Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings …
MBE Worldwide
Ecommerce

Unveiling Fortidia: MBE Worldwide Group’s New Identity

MBE Worldwide – a privately held multinational company headquartered in Italy and operating globally – changes its Group brand identity to Fortidia, and …
Mediaocean
Optimization, Personalization & Testing

Mediaocean to Acquire Innovid (NYSE:CTV)

Mediaocean, a foundational partner for omnichannel advertising, and Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of …
Litmus
Email Marketing

Litmus Explores Timely Email Topics Through Marketer, Consumer Lens

Litmus, a leader in email marketing, released its The State of Email in Lifecycle Marketing, 2024 Edition, revealing how marketers use …
Superside
Digital Marketing

Superside Launches Superads: AI Analytics to Maximize Campaign ROI

Superside, the global leader in AI-powered creative services, today announced the launch of Superads, the only AI-powered creative insights tool …
MINT
Adtech

MINT & Celonis to Revolutionize Process Optimization in Marketing & Media

MINT, the global leader in Advertising Resource Management (ARM) software, today announces a partnership with Celonis, the global leader in …
Flywheel
Ecommerce

Flywheel Dynamix Secures $7M Seed for Meta Marketplace, Exiting Stealth

Flywheel Dynamix (“Flywl”), the first buyer-centric cloud marketplace designed to simplify software acquisition for buyers and help sellers grow revenue …