Martech News
Channel, Partner & Local Marketing
New Report Reveals How Local Businesses Can Boost Revenue by Up to 56%
Today, BrandMuscle releases their first-ever State of Local Marketing report for business owners. This report series delivers actionable local marketing …Audience/Marketing Data & Data Enhancement
Tatari Unveils AI-Powered Media Buying Across Linear & Streaming TV
Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming and online video) introduced its AI-Enabled …Optimization, Personalization & Testing
Tricentis announced the acquisition of SeaLights
Tricentis, a global leader in AI-powered continuous testing and quality engineering, today announced the acquisition of SeaLights, a SaaS-based, software quality …Display & Programmatic Advertising
Audible Launches Largest Global Augmented Reality Ad Campaign
Rolling out on July 15, the out-of-home (OOH) campaign is the world’s largest global AR campaign ever, to be seen …Optimization, Personalization & Testing
Covideo Releases New AI Capabilities for Dealerships
This week, Indianapolis-based software company Covideo announced the launch of “Covideo AI Assist,” an artificial intelligence tool enabling dealerships to easily …Marketing Automation
MarTech Veteran Joins Ortto’s Leadership, Accelerating Global Expansion
Ortto, a complete platform for data-driven marketing automation, has announced Eric Holmen as the new President and CRO. The veteran martech executive …Retail, Proximity & IoT Marketing
Sia Partners Acquires Digital Agency Ready Set Rocket
Sia Partners, a leading international, independent next-gen management and AI consulting firm, is pleased to announce its acquisition of Ready Set …iPaaS, Cloud/Data Integration & Tag Management
Celigo’s Latest Enhancements, Snowflake Validation & CData Partnership
Celigo, the leading integration platform as a service (iPaaS) for business and IT users, today announced its latest platform enhancements, …Ecommerce