Martech News

Optimization, Personalization & Testing
Data Axle Expands Partnership with O.A.T to Drive Customer Acquisition
Data Axle, a leader in data solutions that drive meaningful connections between companies and people, has expanded its partnership with Overseas Adventure …
Customer Experience, Service & Success
PolyAI unveils Agent Studio
PolyAI, a leading provider of AI agents for enterprise customer service, announced the launch of its latest version of Agent …
Customer Experience, Service & Success
Lucidya Secures SAR 5 Million Grant from Saudi Arabia’s NTDP
Lucidya, the leading AI-powered customer experience management (CXM) platform in the Arab world, has secured a SAR 5 million (USD …
Customer Experience, Service & Success
Genesys Ranked Leader in Cloud Contact Center Report by Top Analyst Firm
Genesys®, a global cloud leader in AI-Powered Experience Orchestration, announced it was recognized as a Leader in The Forrester Wave™: …
Adtech
Zefr Boosts TikTok Brand Safety with AI Exclusion Lists
Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today the global availability …
Digital Marketing
Digital Assault Ai Officially Launches
A new era in digital marketing accessibility begins with the national launch of DIGITAL ASSAULT AI, a comprehensive SaaS platform …
Digital Marketing
Growth Agency Moburst Acquires Podcast Agency Kitcaster
Moburst, the leading mobile-first digital marketing agency, announces its acquisition of Kitcaster, an award-winning podcast agency, empowering companies to amplify …
Influencers
Sprout Social Debuts AI Innovations to Influencer Marketing Platform
Sprout Social, an industry-leading provider of cloud-based social media management software, unveiled its fully reimagined influencer marketing platform. Sprout Social …
Customer Engagement