Martech News
Mobile Apps
Tapcart Opens its Platform and Launches Low-Code Products
Tapcart, the mobile app commerce platform for Shopify’s fastest-growing brands, today announced the launch of Custom Blocks, a new low-code product …Mobile Advertising
December 2022 Children’s Privacy Index for Mobile Advertising
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released …Optimization, Personalization & Testing
Pantheon Publishes New Research
Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers, and marketers, today published new research that explores consumers’ brand …Optimization, Personalization & Testing
Hightouch Unveils Personalization API
Hightouch, the leading Data Activation platform, today announced the release of the Personalization API, a low-latency API designed to personalize …Influencers
McKinney acquires August United, an influencer marketing agency
Creative and media agency McKinney announces today that it has acquired August United. August United is a top 10 influencer marketing agency, …Digital Marketing
Skyword Welcomes Dave Feldman as New EVP of Services
Skyword, the leading content creation software and services company, today announces the expansion of its executive team with the appointment …Display & Programmatic Advertising
AdTheorent Announces Patrick Elliott to be Appointed CFO
AdTheorent Holding Company, Inc. (Nasdaq: ADTH) (“AdTheorent” or the “Company”), a leading programmatic digital advertising company using advanced machine learning technology and …PPC
Adverank, LLC Releases Digital Ad Mgt to Self-Storage Industry
Adverank, LLC has developed software to maximize pay per click (PPC) advertising in the self-storage industry based on daily occupancy …Business/Customer Intelligence & Data Science