Martech News

programmatic display advertising
Display & Programmatic Advertising

MediaMath To Integrate Tru Optik Data Marketplace

Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands … 0
video advertising
Video Advertising

Twitter Integrates Nielsen’s Planning Suite Into Video Ad Platform

Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen’s audience measurement and outcomes cross-media solutions into Twitter’s video ad … 0
cloud data integration
iPaaS, Cloud/Data Integration & Tag Management

InMobi Onboards Krista Thomas for InMobi Marketing Cloud

InMobi, one of the world’s leading independent marketing clouds, today announced that it has appointed Krista Thomas, Senior Vice President … 0
business intelligence
Business/Customer Intelligence & Data Science

Business Intelligence Company Beeline appoints New CPO

Former MetLife executive joins leading workforce technology company to drive procurement excellence Beeline, the leading technology solution provider for managing … 0
automation testing
Optimization, Personalization & Testing

Lead Revenue, LLC Announces Brian Hess as President

Lead Revenue, LLC announced today the appointment of Brian Hess, as both Partner and the company’s President. Brian Hess currently … 0
cloud data integration,
iPaaS, Cloud/Data Integration & Tag Management

Security Intelligence Company deepwatch Appoints Christy Lynch

Cyber Marketing Leader Joins deepwatch’s Executive Team deepwatch, a leading provider of intelligence-driven managed security services, today announced the appointment … 0
customer experience services
Customer Experience, Service & Success

ServiceNow & Qualtrics opts for Smart Workflows for enhanced CX

Strategic partnership to create new IT Management solutions to help IT teams deliver more effective digital experiences for employees Companies … 0
chatbot online
Chatbots

PowerInbox Now Jeeng, Reflects Personalized, Automated Messaging

PowerInbox, the trusted email engagement and monetization partner for publishers, today unveiled a complete rebrand and new name: Jeeng, which … 0
marketing intelligence
Market Intelligence

S&P Global Market Intelligence Bolsters Platforms

S&P Global Market Intelligence, the division of S&P Global that provides data, essential insights and powerful analytics to help navigate … 0