Martech News

Tapcart
Mobile Apps

Tapcart Opens its Platform and Launches Low-Code Products

Tapcart, the mobile app commerce platform for Shopify’s fastest-growing brands, today announced the launch of Custom Blocks, a new low-code product …
Pixalate
Mobile Advertising

December 2022 Children’s Privacy Index for Mobile Advertising

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released …
Pantheon
Optimization, Personalization & Testing

Pantheon Publishes New Research

Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers, and marketers, today published new research that explores consumers’ brand …
Hightouch
Optimization, Personalization & Testing

Hightouch Unveils Personalization API

Hightouch, the leading Data Activation platform, today announced the release of the Personalization API, a low-latency API designed to personalize …
McKinney acquires
Influencers

McKinney acquires August United, an influencer marketing agency

Creative and media agency McKinney announces today that it has acquired August United. August United is a top 10 influencer marketing agency, …
Skyword
Digital Marketing

Skyword Welcomes Dave Feldman as New EVP of Services

Skyword, the leading content creation software and services company, today announces the expansion of its executive team with the appointment …
AdTheorent
Display & Programmatic Advertising

AdTheorent Announces Patrick Elliott to be Appointed CFO

AdTheorent Holding Company, Inc. (Nasdaq: ADTH) (“AdTheorent” or the “Company”), a leading programmatic digital advertising company using advanced machine learning technology and …
Adverank
PPC

Adverank, LLC Releases Digital Ad Mgt to Self-Storage Industry

Adverank, LLC has developed software to maximize pay per click (PPC) advertising in the self-storage industry based on daily occupancy …
Atscale
Business/Customer Intelligence & Data Science

Atscale Announces an Expansion of Its Integration with Databricks

AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams, today announced an expansion …