Martech News

Display & Programmatic Advertising
MediaMath To Integrate Tru Optik Data Marketplace
Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands … 0
Video Advertising
Twitter Integrates Nielsen’s Planning Suite Into Video Ad Platform
Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen’s audience measurement and outcomes cross-media solutions into Twitter’s video ad … 0
iPaaS, Cloud/Data Integration & Tag Management
InMobi Onboards Krista Thomas for InMobi Marketing Cloud
InMobi, one of the world’s leading independent marketing clouds, today announced that it has appointed Krista Thomas, Senior Vice President … 0
Business/Customer Intelligence & Data Science
Business Intelligence Company Beeline appoints New CPO
Former MetLife executive joins leading workforce technology company to drive procurement excellence Beeline, the leading technology solution provider for managing … 0
Optimization, Personalization & Testing
Lead Revenue, LLC Announces Brian Hess as President
Lead Revenue, LLC announced today the appointment of Brian Hess, as both Partner and the company’s President. Brian Hess currently … 0
iPaaS, Cloud/Data Integration & Tag Management
Security Intelligence Company deepwatch Appoints Christy Lynch
Cyber Marketing Leader Joins deepwatch’s Executive Team deepwatch, a leading provider of intelligence-driven managed security services, today announced the appointment … 0
Customer Experience, Service & Success
ServiceNow & Qualtrics opts for Smart Workflows for enhanced CX
Strategic partnership to create new IT Management solutions to help IT teams deliver more effective digital experiences for employees Companies … 0
Chatbots
PowerInbox Now Jeeng, Reflects Personalized, Automated Messaging
PowerInbox, the trusted email engagement and monetization partner for publishers, today unveiled a complete rebrand and new name: Jeeng, which … 0
Market Intelligence