Martech News
PR
5WPR Named Agency of Record for Freight Farms
5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record for Freight …Advocacy, Loyalty & Referrals
Consumers Loyalty is More Than Just Rewards From Brands
Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer …Email Marketing
Email Marketing Provider DataValidation, Acquired by Emailable
Emailable, a leading email deliverability provider, announced today that it has acquired DataValidation. The two companies are coming together to …Business/Customer Intelligence & Data Science
Media & Marketing Company ENGINE Launches Customer Intelligence
ENGINE, a global, full-service media and marketing services company, today launched Audience Intelligence, a platform that offers rich first-party data …Video Advertising
Video Marketing Provider, Protonn Launches with $9 Million Seed
Protonn, a business-in-a-box platform for professionals, announces a seed fundraise totaling $9 million. The round is led by Matrix Partners India …Digital Marketing
Amendola a Finalist for PR Daily Digital Marketing Campaign
Amendola Communications (Amendola) today announced it has been named a finalist in two different categories for PR Daily’s 2021 Digital Marketing & …Customer Data Platform
CDP Platform mParticle and Shopify Collaborate
mParticle, the largest independent Customer Data Platform, today announced an integration with Shopify, the leading omni-channel commerce platform, that further enables …Marketing Analytics, Performance & Attribution
Market Analytics Leader Infotools Releases New Paper
Infotools, a global leader in market research analysis solutions, has released a new paper, “Survey data, meet data lake. Data …Marketing Analytics, Performance & Attribution