Martech News

public relations
PR

5WPR Named Agency of Record for Freight Farms

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record for Freight …
referral system
Advocacy, Loyalty & Referrals

Consumers Loyalty is More Than Just Rewards From Brands

Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer …
email marketing services
Email Marketing

Email Marketing Provider DataValidation, Acquired by Emailable

Emailable, a leading email deliverability provider, announced today that it has acquired DataValidation. The two companies are coming together to …
data science
Business/Customer Intelligence & Data Science

Media & Marketing Company ENGINE Launches Customer Intelligence

ENGINE, a global, full-service media and marketing services company, today launched Audience Intelligence, a platform that offers rich first-party data …
video ads
Video Advertising

Video Marketing Provider, Protonn Launches with $9 Million Seed

Protonn, a business-in-a-box platform for professionals, announces a seed fundraise totaling $9 million. The round is led by Matrix Partners India …
online marketing
Digital Marketing

Amendola a Finalist for PR Daily Digital Marketing Campaign

Amendola Communications (Amendola) today announced it has been named a finalist in two different categories for PR Daily’s 2021 Digital Marketing & …
customer data platform
Customer Data Platform

CDP Platform mParticle and Shopify Collaborate

mParticle, the largest independent Customer Data Platform, today announced an integration with Shopify, the leading omni-channel commerce platform, that further enables …
performance attribution
Marketing Analytics, Performance & Attribution

Market Analytics Leader Infotools Releases New Paper

Infotools, a global leader in market research analysis solutions, has released a new paper, “Survey data, meet data lake. Data …
marketing analytics performance attribution
Marketing Analytics, Performance & Attribution

Marketing Analytics Leader VERICAST Announces Enhancements

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its …