Martech News

crm software

CRM Magazine Names CX Platform, Emplifi a Top 100 CRM Provider

Emplifi, the leading unified customer experience platform, today announced it has been recognized by CRM Magazine as a Top 100 CRM provider. …
influencer marketing

Bethany Ellis Joins Influencer Marketing Platform as CPO

CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, today announced the addition of …
business analytics
Data Analytics

Data Analytics Platform Splunk Appoints New Senior Leadership

Splunk Inc. (NASDAQ: SPLK), provider of the Data-to-Everything Platform, today reinforced its commitment to helping organizations accelerate cloud success with a …
performance attribution
Marketing Analytics, Performance & Attribution

Marketing Budgets Have Plummeted to 6.4% of Overall Company Revenue

Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in …
ecommerce website

IMS Digital Ventures LauncheseCommerce Platform Acuity

IMS Digital Ventures, the venture building arm of Integrated Management Systems, one of the leading digital transformation agencies in Asia, …
content strategy
Content Marketing

Content Marketing Company MadCap Software Marks Record Growth

MadCap Software recognizes 44% growth in new product sales, driven by industry-first products, accelerating demand for cloud solutions and MadCap …
marketing automation platforms
Marketing Automation

Marketing Automation Company Agillic Raises EBITDA Guidance

Agillic A/S (Nasdaq First North Growth Market Denmark: AGILC), the Copenhagen-based marketing automation Software-as-a-Service (SaaS) company announces, that it has raised …
video ads
Video Advertising

Loop Media Launches Six 24-Hour Music Video TV Channels

Loop Media, Inc. (“Loop”) (OTC PINK: LPTV), a leading multichannel digital platform streaming service that provides curated music video and …
crm software

Aptean Launches Integrated CRM for its Food and Beverage Solutions

Today, Aptean, a global provider of mission-critical enterprise software solutions, announced the launch of new, integrated Customer Relationship Management (CRM) software …