Martech News
Search & Social Advertising
Tiger Pistol and AdBud to Empower Agencies with Local Social Media Ad
Tiger Pistol, the most advanced local advertising platform, is proud to announce a strategic partnership with AdBud, a Swedish software company …Digital Marketing
ShopMy announced the launch of ‘Opportunities’
Today, ShopMy unveils ShopMy Opportunities, a groundbreaking feature in creator collaboration that represents a paradigm shift in digital marketing, offering …Adtech
Locality, Centriply Team Up to Automate and Simplify Local TV Ad Buying
Tango Media Systems, the specialized Advanced TV ad tech division of Centriply, announced its newest collaborative effort with local video …Video Advertising
Business Outcomes Are Now the Top Buyer KPI
Today, IAB released the second half of its “2024 IAB Digital Video Ad Spend & Strategy Report,” revealing insights into …Marketing Analytics, Performance & Attribution
Arcalea expands on Australia Through Partnership with CRM Strategy
Arcalea, a leading global innovator in marketing analytics, today announced its strategic expansion into the Australian market in partnership with CRM …Performance Marketing
Digital Yalo Welcomes Erica McHugh as Senior Executive
Digital Yalo is excited to announce the newest addition to our Senior Executive team, Erica McHugh, who joins us as the Director …iPaaS, Cloud/Data Integration & Tag Management
UserTesting Unveils July 2024 Product Release
UserTesting, a SaaS leader in experience research and insights, today announced significant updates to the UserTestingⓇ Human Insight Platform with the July …Optimization, Personalization & Testing
Catchpoint unveils web performance capabilities suite to IPM platform
Catchpoint, the leader in Internet Performance Monitoring (IPM), today announced a new suite of web performance capabilities to its Internet Performance Monitoring …Customer Experience, Service & Success