Martech News

Adobe
Optimization, Personalization & Testing

Adobe Transforms B2B Marketing with Gen AI-Powered Journey Optimizer

Adobe announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition. For businesses that sell to other businesses, this …
Sprout Social
Social Media Marketing & Monitoring

Sprout Social Names Mike Wolff as Chief Revenue Officer

Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, today announced the appointment of Mike Wolff to …
Firepoint
CRM

Lofty Acquires Real Estate CRM Solution Firepoint

Award-winning real estate technology innovator Lofty announced it has acquired Firepoint, a real estate CRM solution designed by top team …
Causal IQ
Digital Advertising

Causal IQ Appoints Nick Cheetany as Regional VP of Midwest Sales

Causal IQ, a leader in advanced digital advertising solutions, is pleased to announce the appointment of Nick Cheetany as the new Regional …
Box AI
CMS & Web Experience Management

Box AI, with Unlimited Access to GenAI, Accelerates Adoption in Japan

Box, Inc., the Intelligent Content Cloud, announced that Box AI for Documents and Notes is available with unlimited queries for …
LivePerson
Customer Experience, Service & Success

LivePerson and Sycurio announced partnership

LivePerson, the enterprise leader in digital customer conversations, and Sycurio™, the leading provider of seamless and secure digital payment experiences …
Kameleoon
Optimization, Personalization & Testing

Kameleoon Top Performer for Feature Management and Experimentation

Kameleoon, the leading provider for all-team experimentation, is proud to announce its recognition as a Strong Performer in Forrester’s Wave …
Coveo
CMS & Web Experience Management

Coveo and Optimizely announced partnership

Coveo’s generative answering, AI search, and unified personalization features will enhance Optimizely’s content management systems by delivering more relevant, personalized, …
Omnichannel Solutions
Guest Blogs

Advancing Retail with Unified Commerce vs. Omnichannel Solutions

Discover how unified commerce transforms retail by seamlessly integrating all channels on a centralized platform, offering a superior customer experience beyond traditional omnichannel solutions.