Martech News

Ecommerce
Infinite Reality Enters into Definitive Agreement to Acquire Obsess
Infinite Reality (iR)™, an innovation company powering the next generation of digital media and ecommerce through extended reality (XR), artificial …
Digital Marketing
LocaliQ Expands Product Portfolio Incorporating AI With Dash by LocaliQ
LocaliQ, Gannett Co., Inc.’s Digital Marketing Solutions (DMS) business, has launched Dash by LocaliQ, an Artificial Intelligence (AI) lead management …
Adtech
The Multiplier Effect: A CMO’s guide to brand building in the performance era
As marketing enters the next phase of change, one steered by algorithm-driven media and AI-generated creative, and faces even greater …
Display & Programmatic Advertising
New programmatic DOOH opportunities in Denmark collaborating with VIOOH
AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital out-of-home (DOOH) supply-side platform (SSP) …
Adtech
Mediaocean Earns Top Spot in Ad Age Best Places to Work 2025
Mediaocean, the foundational partner for omnichannel advertising, has been named top 10 overall, and top five in ad tech on …
Display & Programmatic Advertising
Pacvue Rolls Out Amazon DSP Tools to LATAM, EMEA and APAC
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced expanded access to its full …
Audience/Marketing Data & Data Enhancement
NIQ Announced the launch of its Expanded Omnishopper Panel
NielsenIQ (NIQ) is proud to announce the launch of its newly expanded Omnishopper panel the largest, most representative consumer panel …
Performance Marketing
Amsive Announces Leadership Succession
Amsive, a leading performance marketing agency, announced that Michael Coppola will succeed Brad Moore as Chief Executive Officer, effective February …
Ecommerce