Martech News
Digital Advertising
IAB appoints Industry Leaders to bolster its leadership team
As anticipation builds for the 2024 IAB NewFronts, the pinnacle event in the streaming video marketplace, IAB, the leading trade body …Adtech
Permutive, Prohaska Consulting drive data-driven publisher growth
Permutive, the audience platform that helps premium publishers grow data-driven revenues, partnered with Prohaska Consulting, the leading global digital consultancy, to …Adtech
DV earns MRC Accreditation for CTV Viewability
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced that it has received Media Rating Council …Ecommerce
BigCommerce named a Leader in new IDC MarketScape Report
BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced it has been named …Advocacy, Loyalty & Referrals
Valuedynamx partnership with Expedia Group Drives 20% Growth
Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, celebrates the first anniversary of their global …Optimization, Personalization & Testing
Attentive grows 128% with UK’s AI marketing & personalization demand
Attentive, the AI marketing platform for leading brands, has seen 128% revenue growth in the UK over the last year …Customer Experience, Service & Success
Zilch selects Amazon Web Services to accelerate AI Innovation
Zilch, the world’s first ad-subsidised payments network (ASPN), announces that it has extended its collaboration with cloud provider Amazon Web …Channel, Partner & Local Marketing
ZINFI releases new guidebook for industry leaders
ZINFI Technologies Inc., a leader in Unified Partner Management (UPM) solutions, has launched a new, complimentary guidebook titled “B2B Marketing …Customer Experience, Service & Success