Martech News

Sitecore
CMS & Web Experience Management

Dave O’Flanagan appointed CEO of Sitecore

Sitecore, a global leader in digital experience software, announced the appointment of Dave O’Flanagan as CEO. In this new role, O’Flanagan will …
Customer Experience, Service & Success

HubSpot unveils Spotlight: New Service Hub, 100+ updates

Get ready to reinvent: Introducing Spotlight, with an all-new Service Hub and 100+ product updates from HubSpot We’re showcasing the …
Axcess
Channel, Partner & Local Marketing

Axcess Worldwide strategically partners with Creature Studio

Global advisory and partnership marketing firm Axcess Worldwide has announced a strategic partnership with Creature, a renowned brand and experience …
SmartBear
Optimization, Personalization & Testing

SmartBear adds no-code test automation powered by GenAI to Zephyr Scale

SmartBear, a leading provider of software development and visibility solutions, has added no-code test automation powered by GenAI to its Zephyr …
social media
Search & Social Advertising

How Media Choice Impacts Social Media Ad Effectiveness: Report

Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising performance in light of the …
Doceree
Display & Programmatic Advertising

Doceree unlocks New Standards in HCP Engagement for Global DSPs

Doceree, the leading global healthcare marketing platform building unprecedented programmatic solutions for HCP marketing, announces the launch of its exclusive …
ESG
iPaaS, Cloud/Data Integration & Tag Management

ESG: Critical Gaps in Responsible AI Practices Across Industries

Qlik®, a global leader in data integration, analytics, and artificial intelligence (AI), has sponsored a study by TechTarget’s Enterprise Strategy …
RetailTech
Retail, Proximity & IoT Marketing

EDITED 2024 named “Overall RetailTech Company of the Year”

RetailTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout retail technology companies, products, and services around the …
Brands
Customer Engagement

Brands Struggle to Deliver Video-rich Experiences at Scale: Cloudinary

Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges …