Martech News

performance attribution
Marketing Analytics, Performance & Attribution

Performance-Based Marketing Leader AdAction Debuts New Branding

AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh. The company, which is now … 0
customer experience services
Customer Experience, Service & Success

Alida to Launch World’s First CXM and Insights Platform

Alida (formerly Vision Critical) is set to launch Alida CXM in their Fall ‘20 release on October 20, 2020, transforming the Alida … 0
customer experience services
Customer Experience, Service & Success

Five9 Receives 2020 Customer Experience Innovation Award

Five9, Inc (NASDAQ: FIVN), a leading provider of the intelligent cloud contact center, announced today that TMC, a global, integrated media company, … 0
marketing automation
Marketing Automation, PR

Imaginuity® Promotes Kristin Nuckols to Chief Media Officer

Imaginuity has promoted Kristin Nuckols to chief media officer, placing her at the head of one of the largest in-house media … 0
customer experience services
Customer Engagement, Customer Experience, Service & Success

Customer Engagement Platform Astute’s President wins Smart Award

Astute, Inc. (“Astute”) leading customer engagement and Voice of the Customer (“VoC”) platform, today announced that its president, Alex George, has … 0
Proximity Marketing
In-House Techhub

Proximity Marketing Soars Local Businesses: A Case Study

With Proximity Marketing rocking the Martech world & causing a roar in local businesses, will be seeing a martech innovation … 0
ecommerce website

Abacode Participates in CyberXchange a B2B eCommerce Marketplace

Abacode today announced the availability of its Managed Cybersecurity & Compliance Services available on CyberXchange, the innovative new eCommerce marketplace … 0
marketing analytics
Marketing Analytics, Performance & Attribution

Varicent Redefines Sales Performance Management

Varicent today announced that it has acquired the FunnelCake solution for the strategic expansion of Varicent’s sales performance management product line, helping clients … 0
influencer marketing

Analytics Insight Names Most Influential Women in Technology

Analytics Insight has named ‘The 10 Most Influential Women in Technology 2020‘ in its September magazine issue. The issue is … 0