Martech News

cloud data integration
iPaaS, Cloud/Data Integration & Tag Management

Cloud Service Provider Carbon60 enhances digital transformation

OpsGuru strengthens Carbon60’s ability to provide enterprise and public sector customers with infrastructure agility, security and seamless transitions to the …
cloud data integration
iPaaS, Cloud/Data Integration & Tag Management

PayPal Accelerates Its Digital Transformation with Google Cloud

Google Cloud infrastructure and SAP HANA databases provide foundation for scale and growth at PayPal Google Cloud and PayPal today …
Digital Marketing

Globant Acquires Digital Marketing Consultancy Firm HABITANT

With this operation, Globant reinforces its portfolio and capabilities in digital marketing, MAdTech and Digital Sales. Globant (NYSE: GLOB), a digitally native …
public relations
PR

Sparxoo Named Top 10 PR Agency of 2021

Sparxoo has been named a Top 10 Brand Management Agency of 2021 by MarTech. The marketing technology magazine’s April 2021 edition features …
business intelligence
Business/Customer Intelligence & Data Science

Business Intelligence Leader Amelia Appoints Anne Meisner as CFO

Amelia expands C-Suite to drive financial and operational rigor in support of accelerating growth strategy Today, Amelia, an IPsoft Company …
iot marketing
Retail, Proximity & IoT Marketing

Partnership advances UST to meet needs of the retail marketing.

Partnership further advances UST strategy to lead next-generation solutions that meet the needs of the retail industry UST, a leading …
performance attribution
Marketing Analytics, Performance & Attribution

Inbound Marketing Agency Selected as HubSpot Impact Award Winner

Inbound Marketing Agency Recognized in the “Grow Better: Marketing” Category for Using Innovative, Growth-Oriented Campaigns to Help an Elective Surgery …
user engagement
Customer Engagement

Biggest Brands Reveal Their Customer Engagement Approach

The Biggest Brands on the Planet Reveal How They Approach Customer Engagement in New Vlog “CleverTap Engage”, a new video …
marketing automation
Marketing Automation

LaFera charged with building revenue & marketing teams for AMDX.

Affiliate Marketing Dynamics (AMDX) today announced that it has named Rachel LaFera as Executive Vice President of Growth, effective immediately. In her …