Martech News
Marketing Analytics, Performance & Attribution
AgencyAnalytics announces 11-Second Smart Dashboards
After an enthusiastic response to the 11-Second Smart Reports, AgencyAnalytics rolls out Smart Dashboards, adding another solution to its lineup …Adtech
TripleLift unveils TripleLift Audiences: Limitless Targeting Solution
TripleLift, a leading advertising technology company, today unveils a bold solution for advertisers to reach customers on the open internet. …Audience/Marketing Data & Data Enhancement
Nielsen’s 2024 Annual Marketing Report on marketers on ROI strategies
Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities …Video Advertising
Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall
Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% …Optimization, Personalization & Testing
Copado launches Test Copilot to Deliver AI-powered Rapid Test Creation
Copado, the leader in AI-powered DevOps and testing for enterprise SaaS, today announced the general availability of Test Copilot, the AI-powered …CRM
Invoca: Leader in 2024 Conversational Intelligence Intelliview Report
Report positions Invoca as “a leader in Conversational Intelligence AI, designed to drive revenue growth” Invoca earns the highest possible …Customer Experience, Service & Success
IntelePeer wins 2024 CUSTOMER Magazine Product of the Year for 3rd Year
IntelePeer, a leading AI-powered communications automation platform provider, announced today that TMC, a global, integrated media company, has named SmartAgent a …Optimization, Personalization & Testing
Bloomreach launches innovative Bloomreach Discovery features
Bloomreach, the platform fueling limitless ecommerce personalization, today announced the launch of innovative Bloomreach Discovery features designed to maximize personalization in ecommerce …Chatbots, Conversational AI