Martech News
Ecommerce
nShift: Returns cost retailers $600 billion a year
Returned items could be costing online retailers $642 billion (€602 billion) a year.[1] Securing more data about sent-back purchases could help ecommerce companies …Data Analytics
Teradata Named a Leader in Cloud Data Warehouses
Teradata (NYSE: TDC) announced today that Forrester Research has named the company a Leader in “The Forrester Wave™: Cloud Data Warehouses, Q2 2023,” …Audience/Marketing Data & Data Enhancement
Affinity’s Consumer Purchase Insights Syndicated Now Available
Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the availability …Business/Customer Intelligence & Data Science
Sigma Computing Named 2023 Snowflake BI Partner of the Year
Sigma Computing (“Sigma”), the fast, easy-to-use, and powerful alternative to traditional business intelligence (BI), today announced at Snowflake’s annual user conference, Snowflake …Optimization, Personalization & Testing
Tamr Launches Smart Curation, a Snowflake Native App in Data Cloud
Tamr, Inc., the leader in data products, today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the launch of Tamr Smart Curation, …Influencers
CDNetworks Integrates Its Media Delivery Platform with Irdeto’s DRM
CDNetworks, an APAC-leading network to deliver edge as a service, today announces its partnership with Irdeto to integrate CDNetworks’ media delivery platform …Business/Customer Intelligence & Data Science
Basis Technologies Automates TikTok Ads Performance Reporting
Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced …Performance Marketing
M&C Saatchi Performance Promotes Kabeer Chaudhary to Global CEO
M&C Saatchi Performance, global performance marketing agency, announces the promotion of Kabeer Chaudhary, currently the Managing Director for APAC, to …Video Marketing