Martech News

Ecommerce
nShift: Returns cost retailers $600 billion a year
Returned items could be costing online retailers $642 billion (€602 billion) a year.[1] Securing more data about sent-back purchases could help ecommerce companies …
Data Analytics
Teradata Named a Leader in Cloud Data Warehouses
Teradata (NYSE: TDC) announced today that Forrester Research has named the company a Leader in “The Forrester Wave™: Cloud Data Warehouses, Q2 2023,” …
Audience/Marketing Data & Data Enhancement
Affinity’s Consumer Purchase Insights Syndicated Now Available
Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the availability …
Business/Customer Intelligence & Data Science
Sigma Computing Named 2023 Snowflake BI Partner of the Year
Sigma Computing (“Sigma”), the fast, easy-to-use, and powerful alternative to traditional business intelligence (BI), today announced at Snowflake’s annual user conference, Snowflake …
Optimization, Personalization & Testing
Tamr Launches Smart Curation, a Snowflake Native App in Data Cloud
Tamr, Inc., the leader in data products, today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the launch of Tamr Smart Curation, …
Influencers
CDNetworks Integrates Its Media Delivery Platform with Irdeto’s DRM
CDNetworks, an APAC-leading network to deliver edge as a service, today announces its partnership with Irdeto to integrate CDNetworks’ media delivery platform …
Business/Customer Intelligence & Data Science
Basis Technologies Automates TikTok Ads Performance Reporting
Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced …
Performance Marketing
M&C Saatchi Performance Promotes Kabeer Chaudhary to Global CEO
M&C Saatchi Performance, global performance marketing agency, announces the promotion of Kabeer Chaudhary, currently the Managing Director for APAC, to …
Video Marketing