Martech News

sales automation
Sales Automation, Enablement & Intelligence

Sales Compensation Platform Spiff Appoints New CMO

Spiff, a SaaS sales compensation platform for sales and finance teams to help automate sales commissions, has announced the appointment … 0
digital marketing automation
Marketing Automation

Martech Leader Kenshoo to Acquire Signals Analytics

Kenshoo, a global leader in marketing technology, today announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for … 0
data enhancement
Audience/Marketing Data & Data Enhancement

Domo & True Influence Showcase Data-Driven Decision Making

Domo (Nasdaq: DOMO) announced today that True Influence, a technology leader of intent-based sales and marketing solutions, has chosen Domo’s cloud-based … 0
account based marketing strategy
ABM

Demandbase Expands ABM Ecosystem

Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including … 0
client engagement
Customer Engagement

Genesys Launches the Future of Digital Customer Engagement

Genesys, a global leader in cloud customer experience and contact center solutions, today announced the launch of Genesys Digital, a new business unit … 0
salesforce cdp
Customer Data Platform

Customer Data Platform Leader Amperity Expands Executive Team

Amperity, the leading enterprise customer data platform (CDP), announced expansion of its executive team, adding Brian Goldfarb as Chief Marketing Officer (CMO) … 0
referral system
Advocacy, Loyalty & Referrals

Personica™ Announces New Brand and Loyalty Program

Personica™, the most powerful marketing and analytics platform for restaurants, today launched its new brand, changed from its former brand … 0
client engagement
Customer Engagement

Customer Engagement Platform Astute Releases Definitive Guide

Astute, Inc. (“Astute”), a leading customer engagement and Voice of the Customer (“VoC”) platform, today released its Definitive Guide to Customer Service … 0
sales force automation
Sales Automation, Enablement & Intelligence

Sales Enablement Leader Mediafly Announces Winter Product Update

Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, today announced … 0