Martech News
DMP
Aboard brings AI-Powered Data Management to Everyone
Aboard, the AI-powered data management platform for everyone, today releases its latest update. With a suite of enhancements across its …Chatbots, Conversational AI
PFT unveils CLEAR® Conversational AI Co-Pilot at NAB 2024
Prime Focus Technologies (PFT), a pioneer in AI technology solutions for the Media and Entertainment (M&E) industry, today announced the …Digital Advertising
Skai announces winners of its 2024 ShopAble Media Awards
Skai, the omnichannel advertising platform uniquely focused on walled garden media, just announced the winners of its 2024 ShopAble Media …Marketing Analytics, Performance & Attribution
INCRMNTAL launches Explorer using causal AI
INCRMNTAL, the global leader in incrementality measurement, has unveiled Explorer, a groundbreaking marketing attribution platform leveraging Causal AI. Traditional attribution …Audience/Marketing Data & Data Enhancement
Cross Screen Media announced strategic partnership with LiveRamp
Cross Screen Media, a CTV activation managed service provider for local agencies, announced its strategic partnership with LiveRamp, a leading data …Optimization, Personalization & Testing
zuMedia Inc. announced the launch of Backskin.com
zuMedia Inc. officially announced the launch of Backskin.com which contains proprietary software with the power to bring a substantial amount …Influencers
Dicer and FameFlow announce groundbreaking partnership
Dicer.ai, an emerging leader in AI-driven advertising performance analytics, and FameFlow.ai, the world’s first celebrity and influencer AI likeness rights licensing …Business/Customer Intelligence & Data Science
John Rood named Chief Brand & Communications Officer for Magid
Magid, the leading consulting, consumer intelligence and activation firm, announced that highly respected entertainment marketing veteran John Rood has been named Chief …Customer Engagement