Martech News

Guest Blogs
7 Key Differences Between Chatbots And Live Chats: Which is Better For Your Business
Chatbots and live chats are a staple of the online experience. As businesses seek to take more of their communications …
Retail, Proximity & IoT Marketing
NetWitness announces its presence at Gitex Global
NetWitness, an RSA business (@RSAsecurity), a globally trusted provider of cybersecurity technologies and incident response, will attend at GITEX GLOBAL …
Customer Experience, Service & Success
ResultsCX Expands into Europe
ResultsCX, a provider of Customer Experience Management (CXM) services to leading global companies, including Fortune 100 and 500 firms, today …
Customer Experience, Service & Success
Cohesity Appoints Karen Egan Chief Customer Experience Officer
Cohesity, a leader in next-gen data management, today announced that Karen Egan has joined the company as chief customer experience …
Optimization, Personalization & Testing
ironSource Launches Updated ROAS Optimizer
ironSource (NYSE: IS), a leading business platform for the App Economy, today announced a major update to its ROAS (Return …
Optimization, Personalization & Testing
Measured Launches In UK With New Tools
In the last year, Measured has optimised more than £3.65 billion in advertising spend worldwide Actionable incrementality insights and new …
Ecommerce
Logicbroker Hires Brian Schmidt as Chief Operating Officer
Logicbroker, the only provider of D2C and B2B drop ship and marketplace solutions, is thrilled to announce the hiring of Brian …
Display & Programmatic Advertising
AdTheorent recognized by Crain’s New York Business
AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver …
Events, Meetings & Webinars