Martech News

performance optimization
Optimization, Personalization & Testing

Personalization Leader Fanplayr Acquires Japan-Based Jamu Inc.

Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The … 0
performance optimization
Optimization, Personalization & Testing

Blackstone to Invest in Marketing Optimization Platform Liftoff

Liftoff, a global performance-based mobile app marketing optimization platform, announced today it has reached a definitive agreement for a majority … 0
online marketing
Digital Marketing

Richard Uzelac Now Offers Digital Marketing Consulting

Richard Uzelac has created a new marketing and advertising consulting firm specifically geared for the Home Services Industry. “At GoMarketing we … 0
ecommerce website

Ecommere Platform Mercato Hires Jean-Michel Boujon as CMO

Mercato, the online grocery eCommerce platform for independently owned grocery and specialty food stores, announced today that it has hired Jean-Michel … 0
influencer marketing

SRDS Partners with Upfluence to Step into Influencer Marketing

Media planning and buying platform SRDS ( has expanded its footprint into influencer marketing through a partnership with influencer marketing … 0
ecommerce website
In-House Techhub

How the expanse of Marketplaces will affect B2B Marketing in 2021?

With Marketplaces redefining the way of functioning of the E-commerce giants, the key is to unlearn legacy and embrace this … 0
programmatic display marketing
Display & Programmatic Advertising

Goodway Group Named To AdExchanger’s Programmatic Players List

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural Programmatic … 0
customer service experience
Customer Experience, Service & Success

Customer Experience Leader ServiceSource Celebrates 10-Years

ServiceSource International, Inc. (NASDAQ: SREV), the customer journey experience company, recently celebrated its longevity in key markets within Asia Pacific and … 0
data science
Business/Customer Intelligence & Data Science

BI Platform Yellowfin Accelerates Expansion Through North America

Yellowfin today announces its continued expansion into the North American market, with significant growth across customers, partners and analyst networks … 0