Martech News

analytics
Retail, Proximity & IoT Marketing

Quantzig’s Case Study unveils the Power of Advanced Analytics

In the fast-paced world of retail, where consumer preferences evolve rapidly and competition intensifies, the role of data analytics in …
FutureSight
Marketing Analytics, Performance & Attribution

FutureSight Analytics: Elevating Midmarket Brands for Success

FutureSight.online™, a marketing analytics platform designed to empower midmarket brands unveiled data-driven, risk-free marketing tools poised to elevate brand success. …
Better
PR

Better Together’s new survey regarding biases in generative AI

Better Together, a communications agency dedicated to providing comprehensive communications services for social impact initiatives and organizations, announces the results of …
MetaRouter
Customer Engagement

MetaRouter joins Braze Alloys Partner Program

MetaRouter, the industry trailblazer in server-side integrations and data management, announced that it has joined the Braze Alloys program as an …
Mediavine
Adtech

Mediavine and Sertify announce Certification Partnership

Mediavine, the largest exclusive full-service ad management firm in the U.S., announced a strategic partnership with diversity certification network, Sertify, to …
Equativ
Adtech

Equativ enhances Equativ Buyer Connect (EBC)

Equativ, the global independent ad tech company, announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform …
Stagwell
PR

Stagwell (STGW) expands in Latin America acquiring PROS Agency

Stagwell, the challenger network built to transform marketing, has entered into an agreement to acquire PROS Agency (PROS), a Brazil-based brand and marketing …
Global
Advocacy, Loyalty & Referrals

Global Loyalty Programs Market Intelligence Report 2024-2028

The “Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, …
Marketers
CMS & Web Experience Management, Uncategorized

Marketers use technology to integrate print and digital strategies

A study released by R.R. Donnelley & Sons Company (RRD) reveals that 91% of marketers with print marketing programs are …