Martech News
Marketing Analytics, Performance & Attribution
Performance Analysis Platform Zebrium Adds Root Cause Summarization
Zebrium, the emerging leader in Automated Root Cause Analysis, today announced the addition of plain language root cause summarization derived from logs and metrics. Powered …ABM
Lead Tracking Platform Phonexa Names Nasser Aftab as CRO
Turnkey solution software company Phonexa has strengthened its senior leadership team by promoting Nasser Aftab to the role of Chief …Business/Customer Intelligence & Data Science
Influential Research Firm Forrester Unveils Forrester Decisions
Forrester (Nasdaq: FORR) today announced Forrester Decisions, a new customer-obsessed research product portfolio designed for leaders and their teams to shorten …Digital Marketing
Innovative Web-Based Software Solutions Help Businesses Expand
The digital era has revolutionized the way organizations are executing their business strategies and operations. In particular, the rapid development …Channel, Partner & Local Marketing
Rio SEO Publishes Research on ‘COVID-19’s Impact On Local Search’
Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has published original research which details …Adtech
Ad Intelligence Firm Ad Lightning Appoints New CEO
Ad Lightning, the ad intelligence firm that offers the industry’s most comprehensive ad quality solution, today announced the appointment of …CMS & Web Experience Management
CMS Leader Box Responds to Starboard Value
Box, Inc. (NYSE: BOX) today issued the following statement in response to the letter issued by Starboard Value LP (“Starboard”): …Content Marketing
TransPerfect with Viceroy Kopaonik Elevates its Content Strategy
TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that it has been chosen …Retail, Proximity & IoT Marketing