Martech News

marketing analytics
Marketing Analytics, Performance & Attribution

Performance Analysis Platform Zebrium Adds Root Cause Summarization

Zebrium, the emerging leader in Automated Root Cause Analysis, today announced the addition of plain language root cause summarization derived from logs and metrics. Powered …
account based marketing strategy,
ABM

Lead Tracking Platform Phonexa Names Nasser Aftab as CRO

Turnkey solution software company Phonexa has strengthened its senior leadership team by promoting Nasser Aftab to the role of Chief …
business intelligence
Business/Customer Intelligence & Data Science

Influential Research Firm Forrester Unveils Forrester Decisions

Forrester (Nasdaq: FORR) today announced Forrester Decisions, a new customer-obsessed research product portfolio designed for leaders and their teams to shorten …
online marketing
Digital Marketing

Innovative Web-Based Software Solutions Help Businesses Expand

The digital era has revolutionized the way organizations are executing their business strategies and operations. In particular, the rapid development …
partner relationship management
Channel, Partner & Local Marketing

Rio SEO Publishes Research on ‘COVID-19’s Impact On Local Search’

Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has published original research which details …
ad tech companies
Adtech

Ad Intelligence Firm Ad Lightning Appoints New CEO

Ad Lightning, the ad intelligence firm that offers the industry’s most comprehensive ad quality solution, today announced the appointment of …
cms online
CMS & Web Experience Management

CMS Leader Box Responds to Starboard Value

Box, Inc. (NYSE: BOX) today issued the following statement in response to the letter issued by Starboard Value LP (“Starboard”): …
content strategy
Content Marketing

TransPerfect with Viceroy Kopaonik Elevates its Content Strategy

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that it has been chosen …
iot market,
Retail, Proximity & IoT Marketing

Digital Retail Pioneer AutoFi Announces Key Hires

Kerri Wise Joins as VP of Marketing. Axel Oehlers Joins as VP of Finance. Today, AutoFi, a digital retail pioneer …