Martech News
Marketing Analytics, Performance & Attribution
CallRail report benchmarks small business marketing efforts
CallRail, the AI-powered lead intelligence platform, unveiled a new report on which marketing channels are having the most impact for …
Channel, Partner & Local Marketing
Swoop Wins 2025 Business Intelligence Group Award
The prestigious 2025 BIG Innovation Awards, presented by the Business Intelligence Group, recognizes Swoop, an industry leader in AI-driven, data-powered …
Retail, Proximity & IoT Marketing
x-hoppers Showcases AI-powered Retail Communication at NRF 2025
x-hoppers, an industry leader in AI-powered retail communication, proudly announced the successful conclusion of its presence at NRF 2025: Retail’s …
Ecommerce
Button Integrates Into Linktree to Support Social Commerce for Creators
Button, the leader in mobile commerce optimization, announced a new integration with Linktree, the platform that lets creators share everything …
Market Intelligence
ZoomInfo-Salesloft Announced an Ezpanded Partnership
ZoomInfo, the Go-To-Market Intelligence platform, and Salesloft, the leading Revenue Orchestration Platform, announced an expanded partnership to accelerate revenue growth …
Adtech
Start.io, Intent IQ partnership advances ad bids, audience reach
Start.io, an industry-leading, mobile-driven SSP, announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience …
Optimization, Personalization & Testing
SALESmanago launches personalisation tool to drive eCommerce revenue
SALESmanago, Europe’s leading Customer Engagement Platform with over 3,000 customers, launches a powerful marketing tool – the Recommendation Architect – …
Customer Experience, Service & Success
KS&R Launches AI-Augmented Tool for Smarter Open-Ended Insights
KS&R, an industry-leading strategic consultancy and marketing research firm, announced the launch of the first AI-augmented service from the firm’s …
CRM
