Martech News

Customer Experience, Service & Success
Mapp Cloud Delivered 540% ROI
Total Economic Impact (TEI) Study reveals the significant benefits of deploying Mapp’s solutions TEI study shows Mapp Cloud users benefited from 540% …
Retail, Proximity & IoT Marketing
Omnicom Media Group Is Ranked #1 in Growth and Effectiveness
Recently released rankings from leading media and advertising industry analysts reveal Omnicom Media Group (OMG), the media services division of …
Display & Programmatic Advertising
Genius Monkey named as Finalist for Best Measurement Solution Award
Digiday has selected Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards. Genius Monkey …
Ecommerce
Bebuzee, Inc. Announces Latest Addition to Disruptive Super App
Bebuzee, Inc. (OTC Pink: ENGA) a social platform and streaming service focused on development and deployment of America’s first SuperApp, …
Ecommerce
Discounts Persuade Shoppers to give Personal Data to Businesses
A majority (85%) of online consumers are willing to share personal data in exchange for a discount, according to Capterra’s 2022 …
Optimization, Personalization & Testing
BETEGY hires Phil McIntyre as Executive Vice President US Sales
BETEGY, the leading marketing technology provider, has appointed Phil McIntyre, a veteran television industry and branding executive, to join its Senior …
PR
Luna PR Announces Strategic Partnership With P3 Network
P3 Network, a leading blockchain, and digital assets thought leadership platform announced its strategic partnership with Luna PR, one of …
SEO
The Brains discusses how to construct a strong SEO strategy
A successful SEO strategy can future-proof your business and reap some serious benefits for your brand, while also boosting online …
Customer Engagement