Martech News

Hero Digital
Customer Experience, Service & Success

Hero Digital reveals new brand mission alongside revamped DX

Hero Digital, an award-winning digital agency known for its Customer Experience (CX) innovation, has launched the next phase of its …
SAP
Retail, Proximity & IoT Marketing

SAP Emarsys announces AI Product Finder

SAP Emarsys announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer …
ServiceNow
Advocacy, Loyalty & Referrals

ServiceNow released the ServiceNow Consumer Voice Report 2024

ServiceNow , the leading digital workflow company making the world work better for everyone, released the ServiceNow Consumer Voice Report 2024, …
Data Axle
Audience/Marketing Data & Data Enhancement

Data Axle invests and enhances business and consumer datasets

Data Axle, a leading provider of data, data-driven marketing, and real-time intelligence solutions, announced the continuing impact of its significant …
Method
PR

Method Communications introduces new leadership structure for growth

Method Communications introduced a new leadership structure to accelerate agency growth. The company promoted seasoned tech PR leader Matt Stewart to West …
Ruder
PR

Ruder Finn expands consumer brand practice with two new leaders

Ruder Finn, one of the world’s largest independent communications and integrated marketing agencies, announced that Corinne Gudovic and Tera Miller will join as …
Provana
Customer Engagement

Provana and BEN announced partnership

Brand Engagement Network (BEN), an emerging provider of personalized customer engagement AI, and Provana, a highly specialized knowledge process management provider, …
CG Life
Influencers

CG Life announced the acquisition of Toolhouse

CG Life, a leading integrated agency that blends strategy, creative, marketing, digital, and media with science, has significantly expanded its …
data science
Guest Blogs

How data science is driving a revolution in digital advertising

It’s generally accepted that the digital marketing industry made some mistakes during the 2010s, thanks mainly to its over-dependence on …