Martech News

account based marketing
ABM

Triblio Launches the Visual ABM Campaign Builder

Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), today announces the release of the …
marketing automation
Marketing Automation

Full Circle Insights Enhances Customer Journey View for Marketers

Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced a major enhancement to its …
content management system
CMS & Web Experience Management

Web Experience Taboola Teams Up with Oracle Moat

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced …
promotional advertising
Advertising & Promotion

B2B Marketing Communication Provider Disrupts UCaaS Status Quo

NetSapiens, a B2B provider of Unified Communications and Collaboration (UC&C) and Contact Center solutions to service providers, today announces that …
video advertising
Video Advertising

Video Advertising Solution LiveU Launches LiveU 360°

LiveU, the leader in live video streaming and remote production solutions, has today launched its new all-inclusive, subscription-based service with …
cloud data integration
iPaaS, Cloud/Data Integration & Tag Management

EY & IBM to accelerate digital transformation with hybrid cloud

— Combines IBM open hybrid cloud technologies with EY financial services experience to drive cloud adoption for financial institutions — …
digital marketing analytics
Marketing Analytics, Performance & Attribution

New Report Finds CMOs at Risk of Missing Revenue Targets

Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Televerde, published a new report, “Rising Above The Fray: How …
marketing analytics,
Marketing Analytics, Performance & Attribution

Performance Marketing Company AppNeta Names New CTO & VP Engg

AppNeta, the leader in actionable, 4-Dimensional network performance monitoring, today announces the internal promotion of Michael Hustler to Chief Technology Officer and Tanya …
user engagement,
Interviews

Martech Interview with the President, Sinch for Marketing – Matt Ramerman

Matt Ramerman, President at Sinch for Marketing talks about the ways in which mobile marketing and personalized messaging can deliver …