Martech News
Optimization, Personalization & Testing
WPP and IBM to Revolutionize B2B Marketing with Generative AI
WPP Open for B2B is powered by IBM’s watsonx AI and data platform to solve complex B2B marketing challenges IBM is …
PR
Society22 PR Ranks on Inc.’s Annual List of Best Workplaces for 2024
Society22 PR has been named to Inc.’s annual Best Workplaces list. Prominently featured on Inc.com, the list is the result of …
Digital Marketing
Sojern Now Available on Oracle Cloud Marketplace
Sojern, a leading digital marketing platform built for travel and a member of Oracle PartnerNetwork (OPN), today announced its suite …
Customer Data Platform
Zeta Global Expands Functionality from ZOE Leveraging Amazon Bedrock
Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced, at A’Maison: The House of Amazon @ Cannes Lions 2024, …
CMS & Web Experience Management
AI Supercharges Latest Version of Tridion Docs
RWS, a unique, world-leading provider of technology-enabled language, content and intellectual property solutions, introduces a range of AI enhancements to …
Guest Blogs
Eliminating marketing budget wastage requires an understanding of the true drivers of performance
The increased uptake of AI and automation among marketers presents many opportunities, but also risks – chief amongst them a …
Chatbots, Conversational AI
Infobip integrates Google Vertex AI into RCS to offer conversational AI
Global communications platform Infobip now offers businesses and brands access to conversational AI and AI-enabled chatbots on RCS Business Messaging through a …
CMS & Web Experience Management
Huge Unveils the Next Wave of Intelligent Experiences
Huge, the design and innovation company under Interpublic Group (NYSE: IPG), announced that for the first time in the company’s history, 25 …
Customer Experience, Service & Success
