Martech News

Adtech
CMI Media Partners with Anoki on First Pharmaceutical CTV Ads
Anoki AI, a pioneer in multimodal AI for Connected Television (CTV), announced a strategic partnership with CMI Media Group, a …
Customer Experience, Service & Success
Iterable Launches Winter Product with AI Tools for Campaign Optimization
Iterable, the AI-powered customer communication platform, unveiled its Winter Product Release featuring innovative AI capabilities that empower marketers to forge …
Marketing Analytics, Performance & Attribution
Keen and MADTECH.AI Partner for End-to-End MarTech Decision Engine
Keen Decision Systems, a next-generation marketing mix SaaS company, announced a partnership with MADTECH.AI, the unified marketing, advertising and data …
Guest Blogs
2025 Ecommerce Trends for Shopify Stores
Top 2025 trends for Shopify stores: loyalty programs, AI personalization, and omnichannel strategies driving growth and retention.
Customer Experience, Service & Success
Alloy appoints Frances Riley as vice president of strategic growth
Alloy, the precision storytelling & experiences agency for imaginative tech brands, welcomes Frances Riley as vice president of strategic growth, …
Optimization, Personalization & Testing
Omnichannel Lens Enhances Messaging With AI and Behavioral Insights
Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, introduces a focused Marketing Communications …
Optimization, Personalization & Testing
Shoppers Have Low Tolerance for Errors in Holiday Ecommerce: Applause
Applause, a world leader in testing and digital quality, announced the results of its fifth annual global survey on holiday …
Chatbots, Conversational AI
LivePerson Announces the Appointment of Two New Board Members
LivePerson, Inc., a leading provider of trusted enterprise conversational AI and outcome-driven digital transformation, is pleased to announce the appointment …
Market Intelligence