Martech News
Display & Programmatic Advertising
Bell Media and StackAdapt to Accelerate Canadian Programmatic Growth
StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, and Bell Media, Canada’s leading media and entertainment company, today announced a partnership …
Adtech
Mediaocean’s Survey Reveals Urgent Call for Change in Ad Verification
Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for …
Retail, Proximity & IoT Marketing
Lacoste UK Drives Excellent Results With EDITED
EDITED™, the leading global retail intelligence platform, is thrilled to report excellent results from its ongoing partnership with Lacoste UK. …
PR
Racepoint Global Names Bill Davies Chief Executive Officer
Racepoint Global, an independent integrated communications agency that helps shape conversations that matter for tech-forward brands, today announced Bill Davies …
PR
Ruder Finn Introduces rf.aio for Optimizing Brand Presence in LLMs
rf.aio helps brands to protect and grow reputations in Large Language Models (LLMs),which are quickly becoming the new search rf.aio …
Advocacy, Loyalty & Referrals
Loyalty Juggernaut Expands Patent Portfolio with AI Fraud Prevention Tech
Loyalty Juggernaut, Inc., the first modern, cloud-native loyalty technology platform, proudly announces the addition of another U.S. patent to its …
Digital Advertising
Colossus SSP Launched ‘Momentum’ Program
Colossus Media LLC (“Colossus SSP”), the inclusive supply-side advertising platform, today announced the launch of Momentum, a new initiative designed to …
Ecommerce
nShift: Logistics Holds the Keys to Ecommerce Success in 2025
2025 will see retailers invest in joined-up, personalized shopping, as 73% of consumers crave a unified shopping experience.1 To achieve this …
Business/Customer Intelligence & Data Science
