Martech News

SEO
Mastering P.o.P Eliminates Decision Fatigue From E-Commerce merchants
Mastering P.o.P (profitability over popularity), a SoCal Digital Marketing and SEO Coaching Company is excited to launch its new approach toward e-commerce …
Advocacy, Loyalty & Referrals
PAR Technology’s Punchh® to Present at 2022 NGA Conf in Las Vegas
ParTech, Inc. (PAR), a global restaurant technology company building a unified commerce cloud platform for enterprise restaurants today announced that …
Market Intelligence
NetBase Quid Appoints Zach Pino as Chief People Officer
NetBase Quid, a global leader in AI-powered consumer and market intelligence, today announced that Zach Pino has been appointed as the new …
Audience/Marketing Data & Data Enhancement
TiVo Launches Suite of Omni-Screen, Data-Driven Advertising Solutions
TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER), today announced the launch of …
Audience/Marketing Data & Data Enhancement
Nielsen and Experian Expand Agreement to Enhance Identity Demographics
Experian marketing data will enhance the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the …
Customer Experience, Service & Success
Alida Welcomes Mary Kay Evans as Chief Marketing Officer
Alida, a leader in Customer Experience Management (CXM), today announced the appointment of Mary Kay Evans to the position of …
Business/Customer Intelligence & Data Science
artnet AG: Artnet Data and Analytics show Fine Art
– Fine Art seen as a viable hedge against inflation – Artnet Data highlights Fine Art’s attractiveness as an asset class – …
Display & Programmatic Advertising
70 Campaigns in Three Months
Combining privacy and performance, Perion’s innovation demonstrates that third-party, cookie-based ad targeting is now a part of history SORT results …
Data Analytics