Martech News

customer data platform
Customer Data Platform

CDP & Marketing Automation Leader Klaviyo adds Mike McLaughlin

Today, Klaviyo, the leading customer data and marketing automation platform, announced that Mike McLaughlin has joined the company as its first chief customer …
email automation
Marketing Automation

Marketing Automation Unicorn ActiveCampaign to 3x Dublin employees

ActiveCampaign, the leader in Customer Experience Automation (CXA), has reached a milestone of 100 employees in Dublin, more than doubling headcount …
channel partner sales
Channel, Partner & Local Marketing

Fospha Marketing amplifies cross-channel marketing measurement

Fospha Marketing has announced the product release of Fospha Attribution 2.0, a major upgrade to its market-leading marketing measurement product. Designed …
digital marketing
Digital Marketing

Semrush Holdings Announces Closing of Over-Allotment Option

Semrush Holdings, Inc. (NYSE: SEMR), announced today the April 23, 2021 closing of the sale of 719,266 shares of its …
informatica cloud integration
iPaaS, Cloud/Data Integration & Tag Management

iPaaS Leader Celigo Appoints John Bruggeman as CMO

Celigo, the leading Integration Platform-as-a-Service (iPaaS) provider for business and technical users, today announced John Bruggeman has joined the company as Chief Marketing …
content strategy
Content Marketing

Creative Management Platform Ad-Lib.io Launches Team in Germany

Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, today announced the further expansion of its …
ad tech
Adtech

Comcast Advertising Appoints Rick Mandler as VP

Comcast Advertising, a division of Comcast, today announced that it has appointed Rick Mandler as vice president, growth strategy. In …
automation testing
Optimization, Personalization & Testing

Amplitude Launches the Digital Optimization Ecosystem

Amplitude, the Digital Optimization System, today announced the Amplitude Partner Ecosystem, an industry-first program which brings together more than 40 …
interactive web content
Interactive Content

Interactive Content Platform Zmags Deepens Leadership Team

Zmags, revolutionizing how consumers experience digital commerce everywhere, today announced that Ryan Breen has joined as Chief Technology Officer (CTO). The addition …