Martech News

automation testing
Optimization, Personalization & Testing

Comcast Advertising and VideoAmp Accelerate Innovation in TV

VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution, which deduplicates and measures across …
data analytics
Data Analytics

DoubleVerify & Comscore To Develop Audience Measurement Solution

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Comscore, Inc. (Nasdaq: SCOR), a trusted partner …
ad tech
Adtech

Global Digital Advertising Market (2022 to 2026)

The “Global Digital Advertising Market: Size, Trends & Forecast with Impact Analysis of COVID-19 (2022-2026)” report has been added to ResearchAndMarkets.com’s offering. This report …
referral program
Advocacy, Loyalty & Referrals

beaconsmind AG Wins Leading Czech Fashion Group

beaconsmind AG (Paris:MLBMD) (ISIN: CH0451123589 – Ticker: MLBMD), a leading SaaS provider in the field of Location-Based Marketing (LBM) & …
internet marketing
Digital Marketing

Intentsify Achieves 3x Revenue Growth in 2021

Intentsify, the leader in intent-data activation software and solutions, today announced its third consecutive year of explosive revenue growth, as …
salesforce cdp
Customer Data Platform

CDPs Booming as Businesses Look Beyond Cookies- Twilio Segment

Twilio Segment (NYSE:TWLO) (LTSE: TWLO), the world’s #1 Customer Data Platform (CDP), today published The Customer Data Platform Report 2022. The third …
automation testing
Optimization, Personalization & Testing

Key Elements for High-Performing, Customer-Centric Marketing Campaigns

Blueshift, provider of the leading AI-Powered SmartHub Customer Data Platform (CDP), today released its “Benchmark 2022: Cross-Channel Marketing” report. The analysis …
e business
Ecommerce

Bloomreach Valuation Soars to $2.2 Bn Following $175 Mn Investment

Bloomreach, the world’s #1 Commerce Experience Cloud, today announced a new investment of $175 million, more than doubling the Company’s valuation …
ecommerce website
Ecommerce

Tom Schutz Appointed as CRO of Ascential Digital Commerce

Ascential plc (LSE: ASCL.L), the specialist information, analytics and eCommerce optimization company, today announced that Edge by Ascential Global Chief …