Martech News
Optimization, Personalization & Testing
Comcast Advertising and VideoAmp Accelerate Innovation in TV
VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution, which deduplicates and measures across …Data Analytics
DoubleVerify & Comscore To Develop Audience Measurement Solution
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Comscore, Inc. (Nasdaq: SCOR), a trusted partner …Adtech
Global Digital Advertising Market (2022 to 2026)
The “Global Digital Advertising Market: Size, Trends & Forecast with Impact Analysis of COVID-19 (2022-2026)” report has been added to ResearchAndMarkets.com’s offering. This report …Advocacy, Loyalty & Referrals
beaconsmind AG Wins Leading Czech Fashion Group
beaconsmind AG (Paris:MLBMD) (ISIN: CH0451123589 – Ticker: MLBMD), a leading SaaS provider in the field of Location-Based Marketing (LBM) & …Digital Marketing
Intentsify Achieves 3x Revenue Growth in 2021
Intentsify, the leader in intent-data activation software and solutions, today announced its third consecutive year of explosive revenue growth, as …Customer Data Platform
CDPs Booming as Businesses Look Beyond Cookies- Twilio Segment
Twilio Segment (NYSE:TWLO) (LTSE: TWLO), the world’s #1 Customer Data Platform (CDP), today published The Customer Data Platform Report 2022. The third …Optimization, Personalization & Testing
Key Elements for High-Performing, Customer-Centric Marketing Campaigns
Blueshift, provider of the leading AI-Powered SmartHub Customer Data Platform (CDP), today released its “Benchmark 2022: Cross-Channel Marketing” report. The analysis …Ecommerce
Bloomreach Valuation Soars to $2.2 Bn Following $175 Mn Investment
Bloomreach, the world’s #1 Commerce Experience Cloud, today announced a new investment of $175 million, more than doubling the Company’s valuation …Ecommerce