Martech News
Customer Data Platform
BlueConic Acquires Jebbit, Redefining CDP Space
BlueConic, a leading customer data platform (CDP), today announced the acquisition of Jebbit, a leading first-party data-capture and experience-creation software …Sales Automation, Enablement & Intelligence
2024 Sales Forecasting Benchmark Report: Xactly
Xactly, a global leader in intelligent revenue solutions, today released its 2024 Sales Forecasting Benchmark Report, which examines the current …Customer Experience, Service & Success
nShift: The CX is more powerful than advertising, say consumers
Almost two-thirds of consumers confess that a positive brand experience is more likely to win them over than great advertising.[1] In …Customer Experience, Service & Success
MetTel Secures Stevie® Award for Customer Service Department of the Year
MetTel, a digital transformation, communications leader and four-time Gartner Magic Quadrant leader, has won a Stevie® Award in the Customer Service …Business/Customer Intelligence & Data Science
Redslim and Kantar to Unlock Data Potential for CPG and Retail
Redslim, known for its expertise in maximizing data consumption, has today announced a new data partnership with Kantar’s behavioural research …Guest Blogs
Tightening the rules on Cookies opens the door again for traditional advertising channels
With the phasing out of third party cookies this year, traditional print marketing channels should see a significant uplift – …Optimization, Personalization & Testing
Macy’s, Inc. Names Keith Credendino Chief Information Officer
Macy’s, Inc. announced that Keith Credendino has been named Chief Information Officer effective August 4, 2024. Credendino who is currently …Customer Experience, Service & Success
Nuqleous Appoints John Koisa as New VP of Customer Success
Nuqleous, a leader in retail space planning and performance analytics software, is pleased to announce the appointment of John Koisa as the …Customer Engagement