Martech News
Display & Programmatic Advertising
iQIYI Named Digital Media Innovator of the Year
iQIYI Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), an innovative market-leading online entertainment service in China, is pleased to announce that it …Video Advertising
Video Creation Doubled As Salespeople And Marketers Go Digital
New reports show the number of videos shared by businesses increased by 135% year-over-year fueled by user-generated videos within sales …Marketing Analytics, Performance & Attribution
Performance Marketing Agency Madrivo Partners With PixelConnector
In response to upcoming changes to iOS 14 and Facebook data tracking, Madrivo has begun an exclusive partnership with PixelConnector …Ecommerce
Acosta Launches FrontLine Marketing @Home, Powered by Sampler
COVID-19 significantly changed consumer grocery shopping behaviors, including product sampling, an important tactic for the consumer packaged goods (CPG) industry. …Customer Experience, Service & Success
Commerce Experience Platform Salsify Appoints Vijayanta Gupta as SVP
Salsify, the commerce experience platform that helps brands win on the digital shelf, today announced that Vijayanta (Vijay) Gupta has joined …Optimization, Personalization & Testing
CarltonOne Launches AI-Personalization Engagement Solution
CarltonOne Engagement, the world’s most trusted platform for B2B talent recognition and performance programs, announced today the launch of Evergrow …Market Intelligence
Vertical IQ Adds Perspective to Market Intelligence Platform
Vertical IQ, a Raleigh-based Industry Intelligence firm that helps thousands of professionals who advise small and medium-sized businesses (SMBs), has launched Global Perspective, …Data Analytics
Yellowfin a Value Index Leader by Ventana for Data Analytics
Yellowfin, the only analytics vendor that combines industry-leading action-based dashboards, automated discovery and data storytelling, today announced it has been …Data Analytics