Martech News

Display & Programmatic Advertising

iQIYI Named Digital Media Innovator of the Year

iQIYI Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), an innovative market-leading online entertainment service in China, is pleased to announce that it …
video advertising
Video Advertising

Video Creation Doubled As Salespeople And Marketers Go Digital

New reports show the number of videos shared by businesses increased by 135% year-over-year fueled by user-generated videos within sales …
digital marketing analytics
Marketing Analytics, Performance & Attribution

Performance Marketing Agency Madrivo Partners With PixelConnector

In response to upcoming changes to iOS 14 and Facebook data tracking, Madrivo has begun an exclusive partnership with PixelConnector …
ecommerce website
Ecommerce

Acosta Launches FrontLine Marketing @Home, Powered by Sampler

COVID-19 significantly changed consumer grocery shopping behaviors, including product sampling, an important tactic for the consumer packaged goods (CPG) industry. …
customer service experience
Customer Experience, Service & Success

Commerce Experience Platform Salsify Appoints Vijayanta Gupta as SVP

Salsify, the commerce experience platform that helps brands win on the digital shelf, today announced that Vijayanta (Vijay) Gupta has joined …
automation testing
Optimization, Personalization & Testing

CarltonOne Launches AI-Personalization Engagement Solution

CarltonOne Engagement, the world’s most trusted platform for B2B talent recognition and performance programs, announced today the launch of Evergrow …
artificial intelligence marketing
Market Intelligence

Vertical IQ Adds Perspective to Market Intelligence Platform

Vertical IQ, a Raleigh-based Industry Intelligence firm that helps thousands of professionals who advise small and medium-sized businesses (SMBs), has launched Global Perspective, …
data analytics
Data Analytics

Yellowfin a Value Index Leader by Ventana for Data Analytics

Yellowfin, the only analytics vendor that combines industry-leading action-based dashboards, automated discovery and data storytelling, today announced it has been …
predictive analytics,
Data Analytics

Subex Launches an Augmented Business Analytics Platform

Subex, a pioneer in Digital Trust, today launches HyperSense, an end-to-end Augmented Analytics platform that helps enterprises make faster, better decisions …