Martech News
Data Analytics
SplitMetrics Expands Partnership with AppsFlyer as Premier Partner
App growth solutions company, SplitMetrics, has strengthened its partnership by achieving the Premier Partner status with AppsFlyer, the global leader in marketing …
Performance Marketing
MindgruveMacarta Names David Shapiro Vice President, Earned Media
MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has hired David Shapiro as its new Vice President, Earned Media. Shapiro …
Events, Meetings & Webinars
Joan Meeting Room Booking Certified for Crestron Room Scheduling Panels
Joan, the meeting room booking system with the longest tradition, proudly announces its latest achievement: adding Crestron integration to its …
iPaaS, Cloud/Data Integration & Tag Management
Alloy.ai’s Data Platform for Consumer Brands on Snowflake Marketplace
Alloy.ai, a leading data integration and retail analytics solution for consumer brands announced that it has launched the Alloy.ai Data …
Ecommerce
Yottaa released its 2025 Web Performance Index
Yottaa, the industry leader in eCommerce website optimization, released its annual 2025 Web Performance Index, a groundbreaking analysis of over …
Advocacy, Loyalty & Referrals
VERB Unveils Dynamic Rebrand to Usher In Its Next Era
In 2018, Shannon Jones and Yadira Harrison launched VERB, a disruptive experiential agency built entirely by referral. Since then, VERB has made a name …
Guest Blogs
How to create an immersive experience with LED solutions
It’s an eternal task for retailers: how do you attract customers with standout strategies? These strategies must be unique, tell …
PR
Life365 Health Taps Amendola for PR & Marketing in Virtual Care
Amendola Communications (Amendola), part of Supreme Group, announced that it has been selected by Life365 Health, a leading developer of …
Marketing Technology
