Martech News

SplitMetrics
Data Analytics

SplitMetrics Expands Partnership with AppsFlyer as Premier Partner

App growth solutions company, SplitMetrics, has strengthened its partnership by achieving the Premier Partner status with AppsFlyer, the global leader in marketing …
MindgruveMacarta
Performance Marketing

MindgruveMacarta Names David Shapiro Vice President, Earned Media

MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has hired David Shapiro as its new Vice President, Earned Media. Shapiro …
Joan
Events, Meetings & Webinars

Joan Meeting Room Booking Certified for Crestron Room Scheduling Panels

Joan, the meeting room booking system with the longest tradition, proudly announces its latest achievement: adding Crestron integration to its …
Alloy.ai
iPaaS, Cloud/Data Integration & Tag Management

Alloy.ai’s Data Platform for Consumer Brands on Snowflake Marketplace

Alloy.ai, a leading data integration and retail analytics solution for consumer brands announced that it has launched the Alloy.ai Data …
Yottaa
Ecommerce

Yottaa released its 2025 Web Performance Index

Yottaa, the industry leader in eCommerce website optimization, released its annual 2025 Web Performance Index, a groundbreaking analysis of over …
VERB
Advocacy, Loyalty & Referrals

VERB Unveils Dynamic Rebrand to Usher In Its Next Era

In 2018, Shannon Jones and Yadira Harrison launched VERB, a disruptive experiential agency built entirely by referral. Since then, VERB has made a name …
LED solutions
Guest Blogs

How to create an immersive experience with LED solutions

It’s an eternal task for retailers: how do you attract customers with standout strategies? These strategies must be unique, tell …
Life365
PR

Life365 Health Taps Amendola for PR & Marketing in Virtual Care

Amendola Communications (Amendola), part of Supreme Group, announced that it has been selected by Life365 Health, a leading developer of …
Ansira
Marketing Technology

Ansira Announces Executive Leadership Promotions

Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company, announced the promotions of two executive leaders. Katie …