Martech News

customer service experience,
Customer Experience, Service & Success

Customer Experience Leader Genesys combines AI+Automation

Genesys®, a global cloud leader in customer experience orchestration, has announced new capabilities within the Genesys Cloud CX™ platform that make artificial …
interactive digital content
Interactive Content

Interactive Content Leader Engrain Expands Senior Housing Focus

Engrain, the market leader in interactive touring, mapping and data visualization software for the built environment, today announced it will …
business intelligence
Business/Customer Intelligence & Data Science

Business Intelligence Leader Freshworks reaches Forbes 2021 Cloud 100

Freshworks Inc., a leading software company empowering businesses to delight their customers and employees, has been named to the Forbes …
public relations
PR

PPG Earns Prestigious EFFIE Award for Marketing Communications

PPG (NYSE: PPG) today announced that its OSKAR® paint brand by PPG in Romania has received a Silver EFFIE® Award, …
digital asset management software
Digital Asset Management

DAM Leader Aprimo’s latest feature provides Actionable Insights

The company’s latest feature in its Digital Asset Management solution delivers actionable, near real-time insight into the resources it takes …
email automation
Marketing Automation

Martech Company Sightly Names Industry Veterans to Board

Sightly, a leading tech innovation and media services company, today announced the addition of marketing and brand communications veterans Natasha Morgan and Rick …
sales force automation
Sales Automation, Enablement & Intelligence

Sales Enablement Leader Highspot Recognized for People-First Culture

Highspot, the sales enablement platform that increases the performance of sales teams, today announced another year of top tier recognition …
customer data platform
Guest Blogs

How to staff a CDP dream team (while getting internal buy-in)!

If you’re reading this, you probably already recognize the value of a Customer Data Platform (CDP). But for those who don’t …
informatica cloud services
iPaaS, Cloud/Data Integration & Tag Management

Oracle Announces MySQL Autopilot

MySQL Autopilot delivers nine new machine learning-powered automation capabilities, further improving the performance and scalability of the MySQL Heatwave Service …