Martech News
Customer Experience, Service & Success
Customer Experience Leader Genesys combines AI+Automation
Genesys®, a global cloud leader in customer experience orchestration, has announced new capabilities within the Genesys Cloud CX™ platform that make artificial …Interactive Content
Interactive Content Leader Engrain Expands Senior Housing Focus
Engrain, the market leader in interactive touring, mapping and data visualization software for the built environment, today announced it will …Business/Customer Intelligence & Data Science
Business Intelligence Leader Freshworks reaches Forbes 2021 Cloud 100
Freshworks Inc., a leading software company empowering businesses to delight their customers and employees, has been named to the Forbes …PR
PPG Earns Prestigious EFFIE Award for Marketing Communications
PPG (NYSE: PPG) today announced that its OSKAR® paint brand by PPG in Romania has received a Silver EFFIE® Award, …Digital Asset Management
DAM Leader Aprimo’s latest feature provides Actionable Insights
The company’s latest feature in its Digital Asset Management solution delivers actionable, near real-time insight into the resources it takes …Marketing Automation
Martech Company Sightly Names Industry Veterans to Board
Sightly, a leading tech innovation and media services company, today announced the addition of marketing and brand communications veterans Natasha Morgan and Rick …Sales Automation, Enablement & Intelligence
Sales Enablement Leader Highspot Recognized for People-First Culture
Highspot, the sales enablement platform that increases the performance of sales teams, today announced another year of top tier recognition …Guest Blogs
How to staff a CDP dream team (while getting internal buy-in)!
If you’re reading this, you probably already recognize the value of a Customer Data Platform (CDP). But for those who don’t …iPaaS, Cloud/Data Integration & Tag Management