Martech News
iPaaS, Cloud/Data Integration & Tag Management
Sensedia Integrations Combines API Management Platform with iPaaS
Global API solutions leader Sensedia proudly announces Sensedia Integrations, an end-to-end solution for creating and automating system integration flows through the combination of …
Adtech
FreeWheel Launches First of its Kind Contextual Marketplace
FreeWheel, a global technology platform for the television advertising industry, announced its new Contextual Marketplace that enables publishers to activate …
Performance Marketing
StreetMetrics Launches OOH Multi-Format Measurement and Attribution Study
StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces the successful completion of the OOH industry’s first-ever multi-format …
Ecommerce
Marketers Rely on More Channels to Reach Customers During Cyber Week
Bloomreach, the platform fueling limitless ecommerce personalization, announced results and trends from the 2024 peak holiday shopping season, during which …
CMS & Web Experience Management
Optimizely earns multiple 2025 Buyer’s Choice Awards from TrustRadius
Optimizely, the leading digital experience platform (DXP) provider, announced that TrustRadius has recognized its Web Experimentation, Feature Experimentation, and Content …
Advocacy, Loyalty & Referrals
iSeatz Appoints Alan Josephs to Advance Travel Tech Innovation
iSeatz, the technology company powering travel experiences that inspire loyalty, has appointed Alan Josephs, an accomplished leader in travel product innovation …
Chatbots, Conversational AI
kama.ai Introduces GenAI’s Sober Second Mind® & Knowledge Administrator
kama.ai, a leader in responsible, conversational AI solutions, announces two new capabilities to launch in early 2025 as part of …
Customer Experience, Service & Success
Strivacity Named a Leader in CIAM by Independent Research Firm
Strivacity, a leading provider of customer identity and access management (CIAM) solutions, announced it has been named by Forrester Research, …
Audience/Marketing Data & Data Enhancement
