Martech News

Integral Ad
Optimization, Personalization & Testing

Integral Ad Science partners with Instacart

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a partnership with Instacart (NASDAQ: CART), the …
Idelic
Business/Customer Intelligence & Data Science

Idelic launches SafeView

Idelic, a leading provider of advanced driver performance management solutions, is proud to announce the launch of SafeView, a transformative …
Nogin
Ecommerce

Nogin Survey reveals Key Online Shopping Trends

Nogin (Nasdaq: NOGN), a pioneer in Commerce-as-a-Service (“CaaS”), today announced the results of its survey examining online shopping trends and …
Influencers
Influencers

2023 Healthcare Influencer Marketing Index: Tagger

Tagger by Sprout Social, the global technology leader in making influencer marketing more intelligent, today releases its 2023 Healthcare Influencer Marketing …
BlastX
Customer Experience, Service & Success

BlastX Consulting launches the BlastX AI Innovation Center

BlastX Consulting today announced the creation of the BlastX AI Innovation Center, an initiative where internal experts are teaming up …
GBK
Marketing Analytics, Performance & Attribution

GBK Collective releases results of a new study

Key Findings At-A-Glance: Generative AI investments are expected to surge 25% in the coming year across functional areas. 58% of …
Scope3
Adtech

Scope3 raises $20M USD in Series B Funding Led by GV

Scope3, the collaborative sustainability platform decarbonizing media and advertising, today announced a $20 million Series B funding round led by …
Direct Digital
Adtech

Direct Digital Holdings chooses HPE Greenlake for Edge-to-Cloud

Direct Digital Holdings (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its …
Writesonic
Optimization, Personalization & Testing

Writesonic unleashes Botsonic

Writesonic, a Y-Combinator-backed Generative AI platform, today unveils Botsonic, a revolutionary AI chatbot set to reshape the landscape of customer …