Martech News

Marketing Analytics, Performance & Attribution

Havas Chicago Group Bolsters Data-Driven Creative Leadership

Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group …
programmatic display ads
Display & Programmatic Advertising

The Trade Desk Provides Free and Open Access to Industry-Leading Digital Marketing Courseware

The Trade Desk today announced that it has revamped its industry-leading digital advertising courseware and certification platform, and is making …
programmatic display advertising
Display & Programmatic Advertising

Knorex Awarded Certification Renewal by JICWEBS for Brand Safety (DTSG)

Digital ad standards industry body, Joint Industry Committee for Web Standards (JICWEBS) has awarded to Knorex, a leading provider of …
programmatic display advertising
Display & Programmatic Advertising

Avionos Up-levels Adobe Solution Partner Status to Gold

Today Avionos, which designs and implements digital commerce and marketing solutions, announces that it has climbed another level to Gold in …
marketing automation
Marketing Automation

RollWorks Becomes a LaunchPoint Accelerate Partner

RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an …
local marketing
Channel, Partner & Local Marketing

Gannett Appoints New Chief Financial Officer

Gannett Co., Inc. (“Gannett”, the “Company” or “we”) (NYSE: GCI) announced today the appointment of Douglas E. Horne as our …
video advertising
Video Advertising

Brightcove Launches Business Continuity Suite

Brightcove Inc. the leading provider of cloud services for video, today announced Brightcove Continuum™, a new business continuity suite to support …
cloud data integration
iPaaS, Cloud/Data Integration & Tag Management

InMobi Welcomes Industry Leader Greg Archibald as SVP Media, North America

InMobi, the world’s leading Marketing Cloud, today announced the addition of Greg Archibald as SVP Media, North America to its …
marketing automation
Marketing Automation

Adobe Unveils First Digital Economy Index

Adobe today unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyzes trillions of …