Martech News
Audience/Marketing Data & Data Enhancement
Lockr Boosts Open Internet Addressability with Leading Identity Solutions
Lockr, by Viant, announced a major expansion of its audience integration management platform—giving publishers a single point of access to …
CRM
PossibleNOW Launches Next-Generation DNC Agent UI
PossibleNOW, a leading provider of compliance solutions for direct marketers, announced the first phase in a complete user interface transformation …
Market Intelligence
MediaRadar Announces Transformative Executive Leadership Team
MediaRadar, the industry-leading marketing intelligence platform, announced a significant expansion of its executive leadership team, positioning the company for accelerated …
Optimization, Personalization & Testing
Cadent Sets a New Standard for Predictive Ad, Launches Unified Platform
Cadent, the predictive advertising company, launched The Cadent Platform a unified, enterprise-class advertising system that uses predictive modeling and real-time …
Display & Programmatic Advertising
Infolinks and StackAdapt Partner to Unlock Premium, Curated Ad at Scale
Infolinks, the premium advertising marketplace known for curating high-performing and sustainable media inventory, announced a partnership with StackAdapt, a leading …
Audience/Marketing Data & Data Enhancement
Demandbase Unveils Marketplace and Developer Portal
Demandbase, the leading account-based GTM platform for B2B enterprises, has launched the Demandbase Marketplace and Developer Portal. The Marketplace is …
Influencers
Omnicom Media Group to Consolidate All Influencer Capabilities Under Creo
Omnicom Media Group (OMG), the media services division of Omnicom is consolidating all its influencer marketing capabilities globally under the …
Ecommerce
ShipBob, Temu Partner to Boost Sales for U.S. SMBs
ShipBob, a leading global supply chain and fulfillment platform for small and medium-sized businesses and mid-market ecommerce merchants, announced a …
Customer Experience, Service & Success
