Martech News

Influencers
#paid Unveils 2025 Creator Insights Report
The creator economy is projected to grow from $250 billion to $480 billion by 2027, making it more crucial than ever for brands to …
Sales Automation, Enablement & Intelligence
Xactly Unveils Xactly Intelligence to Revolutionize Sales Performance
Xactly, a global leader in intelligent revenue solutions, announced the launch of Xactly Intelligence, a framework combining Xactly’s award-winning Predictive …
Audience/Marketing Data & Data Enhancement
Kinetiq & DAIVID Use AI-Driven Insights to Revolutionize TV Ad Measurement
Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, announced a strategic partnership with DAIVID, a pioneer in …
Optimization, Personalization & Testing
Monetate Unveils Next Chapter in AI-Powered Commerce Launching Orchid AI
Monetate, the leading personalization platform that helps build personal and meaningful digital connections between ecommerce brands and their global customers, …
CRM
Pega Named a Leader in CRM Software by Independent Research Firm
Pegasystems Inc., The Enterprise Transformation CompanyTM, announced Forrester Research has named Pega a Leader in The Forrester WaveTM: Customer Relationship …
CMS & Web Experience Management
Contentstack Named a Leader in CMS Systems Evaluation
Contentstack, the headless CMS pioneer and category disruptor in digital experiences, announced its recognition as a Leader in the Forrester …
Sales Automation, Enablement & Intelligence
Kantata Wins Silver Stevie® Award for Sales Enablement Excellence
Kantata, the leading global supplier of purpose-built technology for professional services, has been named a Silver Stevie® Award winner in …
CMS & Web Experience Management
Siteimprove Appoints Christy Marble as Chief Marketing Officer
Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, announced the appointment of Christy …
Performance Marketing