Martech News

Channel, Partner & Local Marketing

Tiger Pistol’s new playbook tackles top franchise marketing challenges

Franchise brands face unique hurdles in maintaining brand integrity, addressing advertising skill disparities, and demonstrating the effectiveness of localized marketing …
Events, Meetings & Webinars

RainFocus Powers Adobe Summit 2024, named ISV Partner of the Year

RainFocus™, provider of the next-generation event marketing platform, announced that it was recognized for technology innovation at Adobe Summit, the …
Optimization, Personalization & Testing

Mediavine announces first advancement in Privacy Sandbox Testing

Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy …
Display & Programmatic Advertising

AlgoriX & HUMAN to battle ad fraud and improve inventory quality

AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetization and advertising solutions to publishers and …
Sales Automation, Enablement & Intelligence

SugarCRM Leads in Nucleus Research SFA Technology Value Matrix 2024

SugarCRM, provider of the award-winning AI-driven sales automation platform, announced it has been named a Leader in the Nucleus Research …
Optimization, Personalization & Testing

Nextdoor chooses Alida to Build Trusted User Relationships

Alida, the leader in community-centered research, announced that Nextdoor, the essential neighborhood app, continues its partnership with Alida to collect …
Channel, Partner & Local Marketing

Energizing Retail: Batteries Plus Partners Up with SOCi

SOCi Inc., the CoMarketing Cloud for multi-location enterprises, announced it is the new Platform of Record for Batteries Plus, the …

1 in 4 shoppers avoid buying from global retailers fearing returns

Asendia, a global leader in ecommerce and mail solutions, and  ESW, leading global direct-to-consumer (DTC) ecommerce company, share the latest …

Bonzai releases new ad format snapped up by The Guardian

Bonzai – The Creative Automation Platform has launched Fillboard©, a premium digital ad format (poised to revolutionise the traditional billboard) …