Martech News
Market Intelligence
Konovo Debuts, Merging 3 Firms for Smarter Insights
Konovo, a technology-first healthcare intelligence company, formally launched with a new mission to simplify and enable research across the insights …
Influencers
Horizon Media Releases New Research: “The New Media Multiverse”
The traditional marketing playbook is rapidly becoming obsolete as emerging consumption patterns reshape how audiences engage with brands, according to …
Display & Programmatic Advertising
Digital Video to Hit 60% of TV/Video Ad Spend by 2025: IAB
A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad …
SEO
TBA Worldwide Acquires Amazon Specialty Agency SaleSurf Growth
TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms including Brandon, a boundary-pushing creative marketing …
Digital Marketing
New Research Reveals the Double-Edged Sword of AI in Advertising
A new peer-reviewed study, co-authored by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration …
Ecommerce
BigCommerce and Silk Commerce Launch Distributed Ecommerce Hub
BigCommerce, an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, announced the launch …
Ecommerce
Shoplazza Nominated in Three Categories at the 29th Annual Webby Awards
Shoplazza announced today that it has been nominated for Best E-Commerce, Finance & Banking Apps & Software in the 29th Annual Webby Awards. Widely …
CMS & Web Experience Management
Wix Introduces Adaptive Content Feature with AI
Wix.com Ltd., the leading SaaS website builder platform globally, announced the launch of its AI-powered adaptive content application, designed to personalize …
CRM
