Martech News

CRM
COVID-19 Fuels Salesforce Boom in Brazil
The effects of the COVID-19 pandemic have led more enterprises in Brazil to adopt Salesforce solutions, adding to a wave … 0
Marketing Automation
Martech Leader dotdigital Re-Signed as Shopify Plus Tech Partner
The Plus Partner accreditation is a highly curated program from the global enterprise ecommerce platform, Shopify, which recognizes strategically selected, … 0
Mobile Marketing
Mobile Engagement Leader Vibes Reveals New Brand Strategy
Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today revealed the company’s new brand strategy and visual identity. … 0
Display & Programmatic Advertising
Advertising Division of Comcast Effectv Appoints New VP
Effectv, the advertising sales division of Comcast Cable, today announced the appointment of John Brauer to vice president, insights and … 0
Customer Experience, Service & Success
Bounteous Named As Honorable Mention in Gartner’s Report
Bounteous, a leading insights-driven digital experience consultancy, received an honorable mention in the 2021 Gartner Magic Quadrant for Global Marketing Agencies report.1 The … 0
Audience/Marketing Data & Data Enhancement
True Influence® Warns B2B Marketers Not to Get Fooled by Bad Data
As the saying goes, “Fool me once, shame on you. Fool me twice, shame on me.” True Influence®, the technology leader … 0
CRM
Digital Sales Engagement Platforms Groove & Seismic Integrate
Groove, the leading sales engagement platform for enterprises using Salesforce®, and Seismic, the industry-leading sales enablement platform, today announced a new integration that … 0
Business/Customer Intelligence & Data Science
Business Intelligence Leader Plume Introduces WorkPass
Personalized smart services pioneer Plume®, today announced a major category expansion of its solutions with the launch of WorkPass™ – a … 0
Content Marketing