Martech News

Mobile Apps
Bugsee Adds Native Crash Reporting to Boost Android Insights
Bugsee, a recognized leader in mobile app diagnostics and real-time crash reporting, is excited to announce a major upgrade to …
Optimization, Personalization & Testing
GrowthLoop Compound Marketing Engine Now Powered by Snowflake Cortex AI
GrowthLoop announced at Snowflake’s annual user conference, Snowflake Summit 2025, a deeper integration with Snowflake, the AI Data Cloud company, …
Audience/Marketing Data & Data Enhancement
Culture+ Group Grows to Guide C-Suite in Omnicultural Market
Culture+ Group, the Cultural Intelligence® solutions network, announced a strategic evolution of its structure and business model, aligning agencies and …
Digital Advertising
IAB Tech Lab Launches the Containerization Project
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Containerization Project. The initiative addresses …
Chatbots, Conversational AI
H Company Launches Next-Generation Autonomous AI Agents
H Company, a leading European AI Research and Product company backed by $220 million from tier-one investors, announced the public …
Digital Advertising
DoubleVerify, Impact Plus Team Up to Track Ad Carbon Footprint
DoubleVerify, the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced a partnership with …
Customer Data Platform
Hightouch wins Snowflake Top Partner for Marketers & Advertisers Data Cloud
Hightouch announced at Snowflake’s annual user conference, Snowflake Summit 2025, that it has been named the 2025 Marketers & Advertisers …
Guest Blogs
The Future of Online Privacy: Three Trends Shaping 2025 and Beyond
Few topics in digital marketing today are evolving as rapidly—or carry as much weight—as online privacy. With shifting user expectations, …
Audience/Marketing Data & Data Enhancement