Martech News
Business/Customer Intelligence & Data Science
Acxiom named to 2024 Best Workplaces in Technology List, Ranking No. 36
Acxiom®, the global leader in customer intelligence and marketing enablement, today announced that Great Place To Work® and Fortune magazine have selected …
Customer Experience, Service & Success
Info-Tech Research Group publishes new blueprint
Misalignment between marketing and IT departments often results in wasted resources, duplicated tools, and poor customer experiences that can hinder …
Retail, Proximity & IoT Marketing
Acosta Europe Announced Strategic Acquisition of Dee Set
Acosta Europe today announced its strategic acquisition of Dee Set Group, an industry-leading retail and field marketing services provider in the UK. …
Customer Experience, Service & Success
Verint AI Bots Drive Upsell and Revenue Opportunities in Contact Centers
Verint® (NASDAQ: VRNT), The CX Automation Company™, today announced that contact centers across multiple industries are deploying Verint Bots to identify …
Ecommerce
Jamie Clohesy joins Recharge as General Manager, EMEA
Recharge, the leading subscription platform powering smarter subscription experiences, today announced that Jamie Clohesy will be joining the company as General Manager, …
Digital Advertising
Haleon Selects PubMatic as Supply Optimisation Partner
PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of a new …
Social Media Marketing & Monitoring
Sprout Social Launches New Salesforce Integration using Agentforce
Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a new integration with Salesforce’s Agentforce assistant …
Optimization, Personalization & Testing
Adobe Unveils Innovations in Adobe Experience Cloud
Today, Adobe (Nasdaq:ADBE) announced innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content …
Audience/Marketing Data & Data Enhancement
