Martech News
Advocacy, Loyalty & Referrals
CORA Group Acquires Carlson Marketing ELP from Kognitiv
• Includes enterprise technology, customers and employees • Revives iconic brand in loyalty marketing • Grows CORA’s Loyalty Solutions Businesses …Influencers
HireInfluence Prioritizes TikTok to Enhance Campaign Effectiveness
HireInfluence, an award-winning influencer marketing agency, today announced its prioritization of TikTok and its products, to enhance campaign effectiveness and …Digital Marketing
Overwhelming Majority of Execs Unprepared For Future of Personalization
At a pivotal moment for digital marketing, with Google announcing plans to eliminate cookies, a striking 97% of executives report …Customer Experience, Service & Success
Capacity announced the acquisition of CereProc and SmartAction
Capacity, an AI-powered support automation platform relentlessly focused on improving the customer journey, has acquired CereProc and SmartAction, significantly expanding …CMS & Web Experience Management
Coveo’s 2024 CX Industry Report
Coveo (TSX: CVO), the leading enterprise AI platform that brings AI search and generative AI (GenAI) to every point-of-experience, enabling remarkable …Sales Automation, Enablement & Intelligence
Sailes Study: Human-AI Collaboration Boosts Sales Efficiency by 3,000%
Sailes, the market-leading developer of authentic AI for Sales solutions, has released its annual Digital Labor™ Study, revealing compelling data on how …Ecommerce
commercetools Announces Appointment of Andrew Burton as New CEO
commercetools, a global commerce company and the market leader in composable commerce, today announced the appointment of Andrew Burton as Chief Executive …Customer Data Platform
BlueConic Acquires Jebbit, Redefining CDP Space
BlueConic, a leading customer data platform (CDP), today announced the acquisition of Jebbit, a leading first-party data-capture and experience-creation software …Sales Automation, Enablement & Intelligence