Martech News
Customer Engagement
Zaelab Launches Portul in Europe to Simplify B2B Commerce on Shopify
Zaelab (the “Company” or “Zaelab”), the leading provider of digital transformation solutions for business-to-business (“B2B”) enterprises, today announced the European …
Adtech
Amplified’s AARC™ Enhance Attention-Led Capabilities on Smartly
Amplified, the global pioneer in human-led media measurement, has announced its partnership with Smartly, the leading AI-powered advertising technology company. …
Digital Marketing
ROI·DNA Expands Globally to Boost Growth for International B2B Tech Brands
ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, announced the expansion of its global presence across EMEA …
Market Intelligence
Cotribute Launches Agentic AI Growth Agents
Cotribute, the category-defining platform for digital account origination and decision intelligence, launched its Agentic AI Growth Agents, a new suite …
Optimization, Personalization & Testing
MERGE Expands Integrated Capabilities with Blazer Acquisition
MERGE, a leading marketing and technology agency, announced it has acquired Blazer, a strategic consulting firm, as part of its …
Digital Marketing
iQuanti Announces CEO Transition, Welcomes Arnab Sen as CEO
iQuanti, a leading digital marketing and analytics firm, announced the appointment of Arnab Sen as its new Chief Executive Officer. He …
Chatbots, Conversational AI
Kumo unveils world’s first RFM for instant predictions on enterprise data
Kumo, a leader in predictive AI, announced the launch of KumoRFM, which allows businesses to instantly generate accurate predictions, such …
Marketing Automation
2025 Marketing Automation Technology Value Matrix: Nucleus Research
In 2025, the marketing automation market has evolved, with AI developments emerging as the most influential drivers. Generative AI, capable …
Ecommerce
