Martech News

Mobile Marketing

Lime Media Group announced the acquisition of Turtle Transit

In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media has announced the acquisition of …
Retail, Proximity & IoT Marketing

Instacart earns Media Rating Council Accreditation

Instacart, the leading grocery technology company in North America, announced its first advertising accreditation from the Media Rating Council (MRC). As …
Retail, Proximity & IoT Marketing

Zitcha partners with Leroy Merlin to launch retail media network

Retail media platform Zitcha is partnering with the world’s third largest home improvement and gardening retailer to launch a full …

Wendy Lurrie joins Triptent to spearhead New B2B Practice

Triptent, a creative branding ad agency, has announced the appointment of Wendy Lurrie as Managing Director, Practice Lead. In her new role, …
Sales Automation, Enablement & Intelligence

Outreach in Fast Company’s World’s Most Innovative Companies of 2024

Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, has been named to Fast Company’s prestigious list …
Optimization, Personalization & Testing

Tricentis’ State of Mobile Application Quality Report 2024

Tricentis, a global leader in continuous testing and quality engineering, released the findings of a new global survey on the …
Customer Experience, Service & Success

Medallia Leads 2024 Gartner® Magic Quadrant™ for VoC Platforms Report

Medallia, Inc., the global leader in customer and employee experience, announced that it has been named a Leader for the …
Social Media Marketing & Monitoring

Sprout Social launches New Mentorship Network for marketers

Sprout Social, an industry-leading provider of cloud-based social media management software, announced that its virtual community platform, The Arboretum, has …

Collective Audience and Reset Digital launch strategic adtech J.V

Collective Audience, Inc., a leading innovator of audience-based performance advertising and media solutions, has launched a strategic technology partnership with Reset …