Martech News

Total Expert
Customer Engagement

Total Expert and The Baldwin Group Partner at 2025 Medicarians Conference

Total Expert, the FinServ leader in consumer engagement software, and The Baldwin Group, a leading insurance brokerage firm, are joining forces …
World Market
Customer Engagement

World Market Selects Ovative As Digital Marketing and Measurement Agency

World Market, a national specialty home products retailer, named Ovative Group, an independent media, measurement, and creative firm, as its …
AdLift
Digital Marketing

Liqvd Asia Acquires AdLift, Creating a Digital Marketing Powerhouse

AdLift, a leading performance-driven digital marketing agency, has been acquired by Liqvd Asia, a powerhouse known for its cutting-edge creative …
Cognitiv
Adtech

Cognitiv Scales Contextual Advertising through OpenAI Collaboration

Cognitiv, the leading advanced performance partner powered by deep learning, announced that they have expanded their longtime work with OpenAI, …
Future Platforms
CMS & Web Experience Management

Future Platforms Appoints Livia Bernardini as CEO

Future Platforms, the London technology-driven transformation partner, has appointed Livia Bernardini as Chief Executive Officer to lead this exciting new chapter. …
Cordial
Retail, Proximity & IoT Marketing

Cordial adds new features to multimodal AI platform

Cordial, the leader in messaging for enterprise retail marketing teams, unveils two new additions to its multimodal AI platform, Cordial …
InnerGroup
Content Marketing

Industry Pioneers Launch InnerGroup to Accelerate In-House Marketing Ops

InnerGroup, an in-house marketing operations company, launches providing global, systemic support for internal marketers. Led by in-housing pioneers Fred Schuster …
Postmedia
Adtech

Postmedia launches their Self-Serve Ad platform powered by DanAds

Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of …
Vidmob
Adtech

Vidmob and Objective Platform Partner to Bring Creative Data into MMM

Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic marketing measurement, announced a strategic …