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The Paradox of Attention: Why Duration-Based Attention Metrics (DBAM) Are Not What They Seem
As brands draft their game plans for 2024, it’s time to think beyond traditional approaches. The new playbook blends AI …Ecommerce
Digital River names Nate Kraft SVP of Product Strategy and Management
Digital River, a global ecommerce enabler directly connecting brands and buyers, today announced that Nate Kraft has been named Senior …Predictive Analytics
First Insight reveals new study findings
First Insight’s recent study uncovers a surprising divide within the retail sector: CEOs are half as likely to see AI’s …Adtech
Flashtalking’s exclusive international partnerships covers 89 markets
Mediaocean, the mission-critical platform for omnichannel advertising, today announced six new partnerships for its Creative Ad Tech platform, Flashtalking, bringing its …CMS & Web Experience Management
Box announced a new integration with Microsoft Azure OpenAI Service
Box, Inc. (NYSE: BOX), the leading Content Cloud, today announced a new integration with Microsoft Azure OpenAI Service to bring …Ecommerce
Oceanwing appoints Benjamin Winters as Chief Commercial Officer
Oceanwing, a leading provider of Amazon Advertising solutions and an Anker company, is thrilled to announce the appointment of Benjamin Winters as …Customer Experience, Service & Success
GoalLine Solutions announced rebranding to boostCX
GoalLine Solutions, known for its user-friendly and highly adaptable customer experience management (CEM) platform, announced the completion of a rebranding …Channel, Partner & Local Marketing
SOCi announced Ben Brownlee as Chief Customer Officer
SOCi Inc., the leading CoMarketing Cloud for multi-location enterprises, today announced Ben Brownlee as Chief Customer Officer. Brownlee’s appointment comes at a …Marketing Technology