Martech News

Optimization, Personalization & Testing
Unpacking the power of personalisation in your tech stack
Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than …
iPaaS, Cloud/Data Integration & Tag Management
Incorta Welcomes New CRO Steve Velardi to Drive U.S. and Global Growth
Incorta, the pioneering open data delivery platform, has appointed a new Chief Revenue Officer (CRO) to lead the company’s aggressive …
Advocacy, Loyalty & Referrals
Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
Retailers in Australia, New Zealand, and the wider Asia-Pacific region are at a pivotal moment in how they engage with …
Video Advertising
Axis and StreamKey Partner to Elevate Video Advertising
Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetization. …
Interactive Content
Threshold 360 Announced the Launch of Aether
Threshold 360, the leading provider of immersive virtual tour technology to over 100,000 businesses in the travel, hospitality, sports, and …
Customer Experience, Service & Success
AudioCodes extends Microsoft Teams Phone for its AI-first Voca CIC
AudioCodes, a leading vendor of advanced communications software, products, and productivity solutions for the digital workplace and customer experience, announced …
Adtech
The Shoppable TV Report: 2025 and Beyond
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has announced findings from a newly released …
Events, Meetings & Webinars
Spotter Unveiled its First-Ever Spotter Showcase
Spotter, a trusted partner of the world’s largest Creators, is launching Spotter Showcase, an exclusive, invite-only event designed to give CMOs …
Audience/Marketing Data & Data Enhancement