Martech News
Customer Experience, Service & Success
Havas CX welcomes Arthur Fullerton as Chief Technology Officer
Havas CX announced today the appointment of Arthur Fullerton as global Chief Technology Officer. Fullerton transitions from his role at Publicis Groupe to …Display & Programmatic Advertising
C-Screens Set Transparency Standards in TVOOH Industry with RSMB Audit
C-Screens, the UK’s leading TV Out-of-Home (TVOOH) broadcaster, today shows its dedication to advancing transparency and accuracy in TV viewership …Customer Engagement
7 For All Mankind announced an extended partnership with Tulip
Tulip, a leading cloud-based retail customer engagement platform provider, is excited to announce the extension of its partnership with 7 …Predictive Analytics
Quantum announces the Scalar i7 RAPTOR for Data Lakes
Quantum Corporation (NASDAQ: QMCO) today announced the Scalar i7 RAPTOR, the latest in tape innovation to support growing AI use …Optimization, Personalization & Testing
Deloitte’s 18th annual “Digital Media Trends” survey
Key takeaways Streaming providers are experiencing continued disruption, and redesigning past models may not be working. Streaming video services still …Customer Experience, Service & Success
NICE Enlighten AutoSummary wins 2024 BIG Innovation Award
NICE announced that NICE Enlighten AutoSummary was named a winner in the 2024 BIG Innovation Awards presented by the Business Intelligence Group. Enlighten …Display & Programmatic Advertising
Lacuna announced a renewed partnership with Pixalate
Lacuna announced their renewed partnership with Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform. Lacuna utilizes Pixalate’s invalid …Display & Programmatic Advertising
AdTheorent wins 2024 Artificial Intelligence Excellence Award
AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, announced that …Mobile Marketing