Martech News

video ads
Video Advertising

Video Marketing Provider, Protonn Launches with $9 Million Seed

Protonn, a business-in-a-box platform for professionals, announces a seed fundraise totaling $9 million. The round is led by Matrix Partners India …
online marketing
Digital Marketing

Amendola a Finalist for PR Daily Digital Marketing Campaign

Amendola Communications (Amendola) today announced it has been named a finalist in two different categories for PR Daily’s 2021 Digital Marketing & …
customer data platform
Customer Data Platform

CDP Platform mParticle and Shopify Collaborate

mParticle, the largest independent Customer Data Platform, today announced an integration with Shopify, the leading omni-channel commerce platform, that further enables …
performance attribution
Marketing Analytics, Performance & Attribution

Market Analytics Leader Infotools Releases New Paper

Infotools, a global leader in market research analysis solutions, has released a new paper, “Survey data, meet data lake. Data …
marketing analytics performance attribution
Marketing Analytics, Performance & Attribution

Marketing Analytics Leader VERICAST Announces Enhancements

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its …
crm software

CRM Magazine Names CX Platform, Emplifi a Top 100 CRM Provider

Emplifi, the leading unified customer experience platform, today announced it has been recognized by CRM Magazine as a Top 100 CRM provider. …
influencer marketing

Bethany Ellis Joins Influencer Marketing Platform as CPO

CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, today announced the addition of …
business analytics
Data Analytics

Data Analytics Platform Splunk Appoints New Senior Leadership

Splunk Inc. (NASDAQ: SPLK), provider of the Data-to-Everything Platform, today reinforced its commitment to helping organizations accelerate cloud success with a …
performance attribution
Marketing Analytics, Performance & Attribution

Marketing Budgets Have Plummeted to 6.4% of Overall Company Revenue

Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in …