Martech News

video ads
Video Advertising

Video Marketing Provider, Protonn Launches with $9 Million Seed

Protonn, a business-in-a-box platform for professionals, announces a seed fundraise totaling $9 million. The round is led by Matrix Partners India …
online marketing
Digital Marketing

Amendola a Finalist for PR Daily Digital Marketing Campaign

Amendola Communications (Amendola) today announced it has been named a finalist in two different categories for PR Daily’s 2021 Digital Marketing & …
customer data platform
Customer Data Platform

CDP Platform mParticle and Shopify Collaborate

mParticle, the largest independent Customer Data Platform, today announced an integration with Shopify, the leading omni-channel commerce platform, that further enables …
performance attribution
Marketing Analytics, Performance & Attribution

Market Analytics Leader Infotools Releases New Paper

Infotools, a global leader in market research analysis solutions, has released a new paper, “Survey data, meet data lake. Data …
marketing analytics performance attribution
Marketing Analytics, Performance & Attribution

Marketing Analytics Leader VERICAST Announces Enhancements

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its …
crm software
CRM

CRM Magazine Names CX Platform, Emplifi a Top 100 CRM Provider

Emplifi, the leading unified customer experience platform, today announced it has been recognized by CRM Magazine as a Top 100 CRM provider. …
influencer marketing
Influencers

Bethany Ellis Joins Influencer Marketing Platform as CPO

CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, today announced the addition of …
business analytics
Data Analytics

Data Analytics Platform Splunk Appoints New Senior Leadership

Splunk Inc. (NASDAQ: SPLK), provider of the Data-to-Everything Platform, today reinforced its commitment to helping organizations accelerate cloud success with a …
performance attribution
Marketing Analytics, Performance & Attribution

Marketing Budgets Have Plummeted to 6.4% of Overall Company Revenue

Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in …