Martech News

ad tech
Adtech

From Insight to Impact: Amazon Data Grows Sales

The most successful Amazon brands are using Amazon “large data” to grow their sales dramatically. Through careful software analysis of …
Clinch
Optimization, Personalization & Testing

Clinch CEO Named Top Retail Media Commerce Marketer in 2024

Clinch, the leader in dynamic ad serving and personalization, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO …
TripleLift
Digital Advertising

TripleLift Launches Global Readiness Scorecard

TripleLift, the ad tech platform elevating digital advertising across every screen, today launched its Global Innovation Readiness Scorecard, showcasing how marketers …
Sprinklr
Customer Experience, Service & Success

Snapchat Unveils Sprinklr as First Partner Supporting Public Profiles

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced support for Snapchat Public Profiles for Businesses in Sprinklr …
DoubleVerify
Digital Advertising

Research Reveals High-Quality Digital Ads & Lower Emissions Link

DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric …
Cooby
Customer Engagement

Cooby Secures $1.75M Seed for Product Development, Expansion in Europe

Cooby, a Taiwan-based WhatsApp sales platform, proudly announces the successful close of its latest seed funding round of US$1.75 million, …
Alibaba.com
Ecommerce

MSME Day 2024: Alibaba.com Commits to Scaling AI Tools for MSMEs

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce and a unit of Alibaba International Digital Commerce Group,  honored businesses …
Pipedrive
CRM

Pipedrive Wins Sammy Awards 2024: Best CRM Solution

Pipedrive, the easy and effective sales CRM for small businesses, announced it won Best CRM Solution at the 2024 Sales and …
Merkle
Customer Experience, Service & Success

Merkle Achieves Global Partnership Status with Braze

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced it has become a global strategic partner within the …