Martech News

influencer marketing

Bethany Ellis Joins Influencer Marketing Platform as CPO

CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, today announced the addition of …
business analytics
Data Analytics

Data Analytics Platform Splunk Appoints New Senior Leadership

Splunk Inc. (NASDAQ: SPLK), provider of the Data-to-Everything Platform, today reinforced its commitment to helping organizations accelerate cloud success with a …
performance attribution
Marketing Analytics, Performance & Attribution

Marketing Budgets Have Plummeted to 6.4% of Overall Company Revenue

Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in …
ecommerce website

IMS Digital Ventures LauncheseCommerce Platform Acuity

IMS Digital Ventures, the venture building arm of Integrated Management Systems, one of the leading digital transformation agencies in Asia, …
content strategy
Content Marketing

Content Marketing Company MadCap Software Marks Record Growth

MadCap Software recognizes 44% growth in new product sales, driven by industry-first products, accelerating demand for cloud solutions and MadCap …
marketing automation platforms
Marketing Automation

Marketing Automation Company Agillic Raises EBITDA Guidance

Agillic A/S (Nasdaq First North Growth Market Denmark: AGILC), the Copenhagen-based marketing automation Software-as-a-Service (SaaS) company announces, that it has raised …
video ads
Video Advertising

Loop Media Launches Six 24-Hour Music Video TV Channels

Loop Media, Inc. (“Loop”) (OTC PINK: LPTV), a leading multichannel digital platform streaming service that provides curated music video and …
crm software

Aptean Launches Integrated CRM for its Food and Beverage Solutions

Today, Aptean, a global provider of mission-critical enterprise software solutions, announced the launch of new, integrated Customer Relationship Management (CRM) software …
content management system
CMS & Web Experience Management

Bridgeline Digital Signs Hawksearch to Improve Digital Experience

Bridgeline Digital, Inc. (NASDAQ: BLIN), provider of cloud-based marketing technology software, announced today that a global management company in the …