Martech News
Marketing Technology
OptimizeRx Launches Novel Brand Eligibility Technology
OptimizeRx Corp., a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare professionals (HCPs) and …
Ecommerce
Pacvue Appoints New Chief Executive Officer and Strengthens BOD
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and measurement, has appointed Rahul Choraria, …
Social Media Marketing & Monitoring
Metricool Unveils 2024 Instagram Benchmark Report
Metricool, a social media management platform, published its fourth annual Instagram Benchmark Report. The 2024 report showcases data on how …
Mobile Apps
Bounteous x Accolite and poq announced partnership
Bounteous x Accolite, a global digital transformation consultancy, announced its partnership with poq, a global native mobile app platform. The …
Events, Meetings & Webinars
UserTesting Announces Keynote Speaker Adam Alter for THiS 2024
UserTesting, a leader in experience research and insights, announced Adam Alter will keynote The Human Insight Summit (THiS) in Austin, …
Marketing Technology
Swoop Unveils AI-Driven Innovations at Digital Pharma East
Swoop, a leader in healthcare marketing technology, announced the launch of its HCP Pro suite of innovations at the Digital …
Audience/Marketing Data & Data Enhancement
PurpleLab® Introduces ‘Audience Builder’
PurpleLab®, the healthcare analytics platform with one of the largest medical and pharmaceutical databases in the United States, announced the …
Customer Engagement
Exotel Unveils New Local Cloud and AI Solutions to Enhance CX in the KSA
Exotel, a leading provider of AI-powered customer engagement and experience solutions, successfully concluded its flagship event, EngageX 2024, in Riyadh, Saudi Arabia, …
Retail, Proximity & IoT Marketing
