Martech News

PR
PR Leader Nikki Grigsby Awarded for Leadership Excellence
The National Diversity Council awarded Nikki Grigsby, PHR, and SVP of Customer Service & Success at Cision, for Leadership Excellence in Technology. … 0
Marketing Automation
Online Marketing Company iClick Interactive Releases White Paper
iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China today … 0
PR
Pivot Point Consulting Engages Amendola for Strategic PR
Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Pivot Point Consulting has selected the firm to … 0
Customer Experience, Service & Success
Alida Partners with Stratifyd to Integrate AI-Powered Analytics Engine in New Alida CXM Platform
Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and Stratifyd, a data analytics company … 0
Marketing Analytics, Performance & Attribution
Sidecar Wins Marketing Award for its Google Ads Benchmarks Report
ITSMA, the leading resource for B2B marketers in the connected economy, named Sidecar a winner in its 2020 Marketing Excellence Awards. Sidecar received … 0
In-House Techhub
Google Analytics 4 Is Here – Is Martech Ready To Live It?
Google recently launched the fourth version of its analytics & we can’t stop raving, catch this exclusive all-feature prognosis edition … 0
Guest Blogs
Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Tim from Silverbullet explores contextual targeting in the Adtech space & dissects the role of the same in the life … 0
Influencers
Atlas Partners with AI Influencer Marketing firm Influential
ATLAS Technology Group, Inc., a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed … 0
Customer Engagement, Customer Experience, Service & Success