Martech News

Digital Advertising

How AI and cookieless solutions are transforming digital advertising

Following Google’s decision to block third-party cookies for millions of Chrome users, coupled with reduced marketing budgets due to the …

Equativ Names Seekr its Exclusive Brand Suitability Partner

Equativ, the global leading independent ad platform, announced today that it has partnered exclusively with Seekr, an artificial intelligence company …

Solera, Covideo to enhance technology integration for DealerSocket CRM

Today, Covideo, an Indianapolis-based video messaging software company, and Solera, the global leader in vehicle lifecycle management, announced an exciting partnership to …
Marketing Automation

edrone secures PLN $5M for product development & increasing headcounts

edrone, a Polish developer and marketer of Marketing Automation and CRM systems designed for e-commerce announced another round of funding. …
Sales Automation, Enablement & Intelligence

Richardson Sales Performance acquires e4enable

Richardson Sales Performance (“Richardson”) today announced its acquisition of e4enable. Founded in 2019, e4enable is a sales enablement company that …

ColorComm, Inc reveals its annual The ColorComm28 List

ABC News 20/20 Co-Anchor Deborah Roberts, Unilever’s Chief Marketing Officer Esi Eggleston Bracey, Citi’s Chief Diversity Officer Erika Irish Brown, President and CEO …
Advocacy, Loyalty & Referrals

Bounteous and Accolite Digital announced their merger

Bounteous, a digital innovation partner of the world’s most ambitious brands and Accolite Digital, a leading digital engineering, cloud, data & …
Optimization, Personalization & Testing

2023 record year for Tricentis’ partnership with SAP

Tricentis, a global leader in continuous testing and quality engineering, today announced that 2023 was a record year for its …
Customer Experience, Service & Success

Acquire BPO launches Acquire.AI to propel business growth

Acquire BPO, a global leader in customer experience and business process outsourcing, today announced the launch of its new division, Acquire.AI. …