Martech News

Marketing Automation
ActiveCampaign customers sent 50% more automations on Black Friday
ActiveCampaign, the leader in marketing automation, gathered data trends from its platform to show how businesses capitalized on this year’s Black …
Digital Marketing
Digital Marketing Agency Envisionit Appoints Sarah Caputo as COO
Envisionit, a digital marketing agency serving fintech, destination, and CPG brands with creative, media, and technology solutions, today announced the …
CRM
Impartner reduces weeks of PRM customization down to a few clicks
Impartner, the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, today reduced weeks of PRM customization …
Sales Automation, Enablement & Intelligence
OneDay Announces Integration with ResMan®
OneDay, a video-based sales enablement platform, and ResMan®, a leading property management SaaS platform, today announced their platform integration. Together …
CRM
Really Simple Systems Launches New Workflow Automation Feature
Leading cloud CRM vendor, Really Simple Systems, has today announced the launch of their new workflow automation feature. This new …
Optimization, Personalization & Testing
Namogoo and Ometria Launch a New Partnership
Namogoo, the world’s first Digital Journey Continuity platform, announced today a new partnership with Ometria, a leading customer data and marketing …
Customer Experience, Service & Success
New Talkdesk Research Reveals the Trends to Watch in Retail CX
Against the backdrop of growing market uncertainty, retail CX professionals (58%) say boosting revenue is the top driver of their …
Optimization, Personalization & Testing
WPP Acquires Diff to Grow Its Partner Ecosystem in North America
WPP (NYSE: WPP) today announces that it is acquiring Diff, a leading commerce agency based in Montreal, Canada. Diff is …
Ecommerce